Transcript How Advocates Can

What Advocacy Is and Is Not,
and the Role for Advocates:
Serge Resnikoff, MD, PhD
ICO Director for Advocacy
Advocacy?
• Advocacy is the process of influencing people to
create change.
• Advocacy ≠ education and communication
– Education and Communication inform and help create
understanding of an issue
– Advocacy, on the other hand aims to persuade. This is
done through requests, calls for specific actions
• Advocacy is a skill, and it can be taught.
Opportunities in conjunction with regional meetings
Advocacy
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Basics: seven-step process for implementing
an effective advocacy plan
Defining the situation (surveys, case studies…)
Establishing your goal and objectives (the request)
Identifying your target audiences
Developing your key messages to influence your
target audience
5. Developing your advocacy plan
6. Engaging media interest
7. Monitoring and evaluation
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VISION 2020 Ten Years To Go:
How Advocates Can
Contribute
ICO Advocates
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Support the implementation of the WHO
action plan
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Build relationships with all stakeholders
Mailings will alert on specific issues
Urgent need to collect information on existing
situation
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Success stories in prevention of blindness and eye
care development e.g. Australia
Establish a data base, starting with ophthalmologists
in practice and training
Ophthalmologists – available data (Apr 20, 2010)
10% decreasing
55% increasing