Transcript Implementation-Developing an Action Plan

Steps in the Advocacy Process
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Identify advocacy issue, goal, and objective(s)
Determine target audiences
Develop advocacy messages
Build support
Choose communication channels
Raise funds
Implementation
Evaluate results
Collect data and monitor activities (ongoing)
Steps in the Advocacy Process
•
•
•
•
•
•
•
•
•
Identify advocacy issue, goal, and objective(s)
Determine target audiences
Develop advocacy messages
Build support
Choose communication channels
Raise funds
Implementation
Evaluate results
Collect data and monitor activities (ongoing)
Implementation
• Moving from developing skills…...
• ……...to planning for action
What is an Action Plan?
• A set of orchestrated activities
specifically designed to achieve
advocacy objective
Components of an Action Plan
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What
Who
When
How
An Important Reminder
• An Action Plan may be completed after you
conduct the activities, however…
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The Advocacy Objective is achieved only after
the targeted policy maker acts
Components of an Action Plan
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What
Who
When
How
Expected Results
Documentation of Results
Advocacy Communication
• Three levels of advocacy communication
– Inform
– Persuade
– Move to action
Documenting Advocacy Results
• Three Levels of Evidence
– Inform
– Persuade
– Move to action
Documenting Advocacy Results
• Evidence of informing target audience
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Meeting agendas and attendance lists
Documents distributed to target audience
Dissemination lists
Cover letter transmitting documents
Stamped receipt notices
Confirmation of presentation made
Documenting Advocacy Results
• Evidence of persuading target audience
– Published articles that indicate support
– Documented public statements of support, speeches,
political party platforms
– Written statements of support
– (Increased commitment requires a baseline; new
commitment must be documents)
Documenting Advocacy Results
• Evidence of moving target audience to action
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Copy of changed legislation
Copy of new legislation or policy
Copy of decree or directive
Copy of adopted program
Copy of budget allocation
Copy of strategic plan, guidelines signed
Never doubt that a small group of
thoughtful, committed citizens can
change the world; indeed, it is the
only thing that ever has.
Margaret Mead