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Marketing Seminar for Public and Community Libraries
Marketing and Advocacy Interest Group
Marketing and Advocacy Interest Group
Aims and Objectives
• To support and promote the aims and objectives of the Association (LIASA), as set in
Article 5 of the constitution
• Matters of national importance will be dealt with by the National PRO and supported by MAIG
• To unite Library and Information employees interested in furthering and improving library
and information services throughout South Africa by means of marketing and advocating
for LIS
• To provide for the exchange of new ideas and experiences among members at national
and regional workshops, meetings and conferences
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Marketing and Advocacy Interest Group
Aims and Objectives
• To liaise and co-operate with other groups and organisations in the advancement of the
marketing and advocating of library services in South Africa
• To advocate for the enhancement and development of LIS in South Africa
• To advocate for, and address all issues, which are of importance and which affect LIS in
South Africa
• To commit to quality library services, which benefit the users of library and information
services in South Africa
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