Transcript Advocacy Steps

What is advocacy?
“Advocacy
is a set of targeted actions
directed at decision-makers in
support of a specific policy issue.”
Steps in the
Advocacy Process
Implementation
Data Collection
Fundraising
Channels of Communication
Message Development
Building Support
Target Audience
Advocacy Goal & Objectives
Advocacy Issue
Monitoring &
Evaluation
Advocacy Issue
“A problem that requires a
policy action or solution”
Advocacy Goal
“A statement of the general longterm (3-5 years) result you want
to achieve”
Advocacy Objective
“A short-term (1-2 years) target
that contributes toward the
achievement of the long-term
goal.”
Elements of an Advocacy Objective
• Policy actor or decision-maker
• Policy action or decision
• Timeline and degree of change
Target Audience
“Groups/individuals who
support or oppose your issue
and goal.”
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Primary
Secondary
Supporters
Opponents
Neutral, undecided and silent supporters
Advocacy Communication Model
“A planned communication activity that
seeks to achieve the following goals:”
Move to Action
Persuade
Inform
Advocacy Messages need to:
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Be simple
Be concise
Use appropriate language
Have content consistent with format
Use a credible messenger
Have tone and language consistent with
message
The One Minute Message
Action
Desired
Example
Evidence
Statement
Why include civil society?
• 2001: UNGASS Declaration of HIV/AIDS
-sets goals for HIV/AIDS policies and
programs
• Global Fund
• ICPD Program of Action
• The public sector cannot do it alone
Brainstorm:
What are some of the Benefits of Including Civil
Society/Vulnerable Groups?
Benefits
• Civil society groups are already on the ground
• Can influence the legal/regulatory environment
• Efficient use of limited resources
• Ensure operationalization of macro-level planning
• Provide data
Brainstorm:
1. How do we involve civil society
in policy making and resource
allocation process?
2. Any experiences from your
countries?
Steps to involving civil
society/vulnerable groups
1.
Identification of Civil Society (especially Vulnerable)
Groups
2.
Involvement in Development of Model
3.
Technical Team meeting
4.
Dissemination of Model
5.
Development of Issue-Specific Advocacy
Campaigns