Transcript SP Module 3a Engagement Intro

Module 3
Engagement techniques
3a Introduction
What’s in Module 3a
 Range of techniques
 Different techniques for different levels
of engagement
 Selection of techniques
Range of techniques
Media/ techniques to engage
stakeholders
Write techniques that can be used to
communicate/ involve stakeholders –
one each on a card
What experiences have people had
with each of the techniques/media –
any particular strengths/
weaknesses?
A few options to consider…
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Film festival
Music event
Workshop
Survey
Road show
Training
Posters/flyers
Print advertising
Television
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Competitions
Radio
Website
Magazine articles
Activity – e.g. tree
planting
Many of these processes - though
appropriate in some contexts - still
afford stakeholders a limited role
in defining their own level of
engagement. In some cases,
stakeholders should ideally have a
role in defining project objectives.
Different techniques for different
levels of engagement
Degrees of participation
DEGREE
ROLE OF STAKEHOLDERS
Information
Are informed about the issue – one way
communication
Consultation
Express concerns – two way communication
without guarantees
Consensus
building
Negotiate positions and priorities for a group
Decision making Collective decisions/ responsibilities towards
agreed outcomes
“Equals” working towards a mutual goal, including
Partnership
sharing of risks
Interact in learning process to optimise wellbeing
Selfmanagement
Media/ techniques to engage
stakeholders
Can all the techniques on the cards
engage stakeholders at the same level?
Arrange the techniques on each
card by level of stakeholder
involvement
Examples of techniques
Source: SAIEA
Information: examples
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Legal notices
Advertisements
Magazine or news articles & press releases
Background information material
Exhibits or displays
Technical reports
Websites
Field trips
Press conferences
Radio or talk shows
Expert pannels
Source: DEAT
Consultation: examples
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Public meetings
Public hearings
Open days/ open house
Briefings
Central information contact number of person
Field offices or information centres
Comments and response sheets
Surveys, questionnaires and polls
Interviews
Telephone hotlines
Electronic democracy
Participatory rural appraisal
Source: DEAT
Collaboration: examples
 Workshops, focus groups or key stakeholder
meetings
 Advisory pannels and committees
 Task force
 Citizen juries
 Charrettes/ consensus conferences
 Imbizo
 Indaba
 Participatory rural appraisal
Source: DEAT
Selection of techniques
How to select the best
techniques for each case?
From your own experience, think of
what should be considered when
selecting techniques...
Consider the level of
engagement desired
But also...
 Range: Number of stakeholders
who should get involved and their
geographical distribution and
availability of communication media
 Resources: Amount of time,
resources and expertise available
 Audience: Level of education
(literacy level)
 Objectives: Proposed objectives,
outputs and impacts of the project/
initiative