Transcript PowerPoint Presentation - Effective Communication Techniques

Effective Communication
Techniques and Skills
for Different Audiences
Laura-Lee Davidson
QEM TCUP LDI Cohort II – Session Three
August 5, 2009
STYLE AND SKILLS
 Self-assessment
exercise designed
to help evaluate interpersonal
communication skills and style, and
provide you with helpful tips
for becoming a good communicator
- and team player!
MEMORABLE MESSAGES
 TO
THE POINT
 RELEVANT
 WORTHWHILE
 COMPELLING
 MOVES THE LISTENER OR
READER TO ACTION
FOUR C’S *
COMPREHENSION
CONNECTION
CREDIBILITY
CONTAGIOUSNESS
* ADAPTED FROM
ARTICLE BY ISABELLE ALBANESE
(ABOUT.COM WEBSITE)
COMPREHENSION
 MESSAGE
IS CLEAR AND SHARP
 REPETITION HELPS



TELL THEM WHAT YOU ARE GOING TO
TELL THEM
TELL THEM
TELL THEM WHAT YOU TOLD THEM
 KEEP
IT SIMPLE
CONNECTION
 RESONATE
WITH AUDIENCE
 HAS MEANING OR SIGNIFICANCE
FOR THEM
 TRIGGERS AN EMOTIONAL
RESPONSE
 SPARK NEW BEHAVIORS AND
ACTIONS
CREDIBILITY
 AUDIENCE
MUST BELIEVE WHO IS
SAYING IT
 WHAT IS BEING SAID
 HOW IT IS BEING SAID
 MAY
UNDERSTAND BUT NOT TRUST
THE DELIVERER OR DELIVERY
MEDIUM
CONTAGIOUSNESS
 “CATCH
THE MESSAGE”
 RUN WITH IT
 SPREAD IT AROUND
 MESSAGE
MUST BE ENERGETIC, NEW,
DIFFERENT, MEMORABLE
 EVOKE A VIVID EMOTIONAL
RESPONSE, HAVE TALKING
POTENTIAL, MOTIVATE ACTION
TYPES / FORMATS


Meetings/Conferences/Workshops
Press Releases and Press Conferences
Presentations (e.g., Powerpoint)
E-mail / Letters
Website
Listserv / Bulletin Boards
Webinar / Videoconference
Phone / Fax
Television / Radio

Internet Marketing (Social Networking sites)







AUDIENCES
Meetings / Conferences / Workshops
Presentations
Press Releases and Conferences
E-mail / Letters
Phone / Fax
Television / Radio
Website
Listserv / Bulletin Boards
Webinars / Videoconference
Social Networking – e.g., Facebook and Twitter
10
Audience Awareness
To make our communication successful GAUGE
the interests of the audience.




Consider the age, gender, background, and interest of
the audience.
Choose the approach that best suits the audience.
Create an atmosphere such that each person feels
that the speaker is talking directly to him/her
Show sincerity and whole heartedness for the
subject.
QUESTIONS?
DISCUSSION