Transcript New Media - Political Economy of Media

New Media, New Models
Propaganda Model
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Manufactured Consent
Media AS Business 1st, Public Service
2nd
Sells audiences to other businesses
Also product to those audiences
“dual product”
5 Filters: Ownership, Funding, Sourcing,
Flak, Anti-Ideologies
Non-critical of capital, audience
What is New Media?
• Digital/computer technologies
• Objects represented by 0s and 1s…CODE
• Democratic?
– Blurring lines between producers and
consumers
– Many 2 Many?
• Participation or feedback loops
• Top-down, bottom-up
• Immediacy/Hypermediacy
How Different from Old?
• Manipulable
– Changeable and adaptable
• Networkable
– Info exchanged across distance…eradicated
• Dense
– Lots of info in a small spot
• Compressible
– And decompressed
• Impartial
Remediation
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New refashions old
Old refashions itself as a challenge to New
Minimize discontinuities
Entirely absorb old
Convergence Culture
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NOT displacing old (tools die?)
Shift in function and status
New media is techno-cultural
Convergence= in brain, between people
– “collective intelligence”= collaboration/sharing
• Consumption-based
• Production-based
– “participatory culture” NOT consumer culture
– Occurs during media consolidation???
PC Cont'd
• 2 levels:
– Corporate:
• Interest in global $$$
– Grassroots:
• Empowered consumers
• Help shape content from the corporate level
Remix
• “Sampling” as cultural logic
• Maybe just make samples, not whole
– Take from corporate
– Feed corporate
– Culture feed culture
• “The digital world is closer to the world of
ideas than to the world of things” ~Lessig
• Cultural shift
– RO, RW
Hybrid Economy
• Commercial economy
• Sharing economy
– Creative activity
– Sharing creates value
– Music?
• Commercial leverages sharing
– Wikipedia, craigslist, YouTube, MySpace
– “participatory culture”???
– Wikinomics=collaboration
Bit Torrent
• Philosophy of file transfer
– Not a single source, work spreads
– At odds w/ ISPs and Cultural Industries
– Also a new logic?
• Few media companies HAD
produced/distribution
– Humans not just “receptacles”
• Share as much as they consume
– MySpace, Facebook, Twitter etc.
Examples
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Remediation
Participatory Culture
Remix (RW)
Hybrid Economy
Things to ponder...
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Creating a cult of amateurs? Immaterial
Labor?
Breaking down old hierarchies or
creating new?
Consumers, producers, “prosumers”?
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Citizen vs. Consumer?!?!
Commodification of social life?
The Web: ultimate branding and
marketing tool? Grassroots vehicle?
Both?