HR Objectives - Econbus
Transcript HR Objectives - Econbus
A2 Business Studies
Aims and Objectives
• Understand methods of increasing competitiveness
of organisational structures
• Define internal and external communication
• Explain methods of internal and external
• Analyse effective communication
• Evaluate effective communication.
• HRM Battleships
The successful modern business
recognises the need for positive,
between employers and
Three key areas where a business can focus to make
the employer/employee relationship work are:
• Communication systems in a business
• Involving employees (and their representatives) in
the decision-making process
• Resolving industrial and other disputes with
Communication can be defined as:
• The process by which a message or information is
exchanged from a sender to a receiver .
• Communication can be:
• Internal: between people in the same business
• External: with people outside the business
• It links together all the different activities involved in a
• It also aims to ensure that all employees are working
towards the same goal and know exactly what they
should be doing and by when.
Brainstorm as many internal communication methods as
• Where the business communicates with people &
organisations outside of the business.
• This is closely linked with the idea of “stakeholders” –
i.e. those who have an interest in the activities and
results of the business
Brainstorm as many external communication methods
as you can.
What is Effective Communication?
• The sender and receiver of information are properly matched
• The message is communicated clearly – i.e. without
misunderstanding or misinterpretation
• Communication is made using an appropriate communication
channel and/or method
• The receiver of the communication is able to pass on any
relevant and appropriate feedback (i.e. two-way communication)
Benefits of Effective
• Motivates employees – helps them feel part of business.
• Easier to control and coordinate business activity – prevents different parts of
business going in opposite directions.
• Makes successful decision making easier – decisions are based on more
complete and accurate information.
• Better communication with customers will increase sales.
• Improve relationships with suppliers.
• Improves chances of obtaining finance – e.g. keeping bank up-to-date about
how business is doing.
Link with Theorists
• Mayo emphasised importance of communication in meeting
employees’ social needs
• Maslow and Herzberg stressed importance of recognising
employee’s achievements and self-esteem needs
Barriers to Effective
• For each of the following discuss how it may be a
barrier to communicating effectively:
– Information overload
EV: Effective Communication
• What does the success of effective
communication depend on?
Spans of control
Technological systems reliability