Transcript LIFE presentation

LIFE+ communication
Presentation at
LIFE+ Kick-off meeting
Warsaw, 13 January 2011
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Contents of presentation
External communications team
LIFE communication tools
Your project’s communication
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External Communications Team
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Role of the CoT
EC
ASTRALE Monitoring Team
AEIDL Communications Team
Beneficiaries
Assisting the EC with LIFE communications
 to facilitate transfer of experience and know-how
 to promote the LIFE programme to the general public
 based on information provided by monitors and beneficiaries
Providing communication assistance to beneficiaries
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Communications Team: organigramme
Coordinator
Assistant
Ref. Persons
- Env. Pol & Governance
- Nat & Biodiversity
-Info & Com
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Editorial
Pool of 7 journalists
Production
Webmaster
Graphic & web design/
Layout
Dissemination
Knowledge Transfer
Facilitator
(dissemination of
results)
InfoDoc
Information Analyst
Database Manager
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What does the CoT do:
LIFE communication tools
Website
LIFEnews
Thematic brochures
Best projects brochure
Project database
New projects compilation
General dissemination
material
Multimedia archive
Communication
assistance to projects
For more information (including
advice for good project
communication) see also your “LIFE+
Welcome package”, that was sent to
you on the LIFE USB stick.
(e.g. factsheets)
www.europa.eu/life
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Your project’s communication
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Why communicate?
improve participation of relevant
stakeholders
share knowledge and experience
achieve synergies with other projects
promote yourself and your product
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Communication requirements
Common provisions (CP) and contractual obligations
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1. Visibility (CP §13.1)
Publicise project and its results
Acknowledge the support given by the
Community in all documents and media:
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books,
brochures,
press releases,
videos, software,
audio-visual material
Details to be given in each activity report
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2. Website (CP §13.4)
Create a new or use an existing website
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should be online the latest 6 months after project start
and kept for at least 5 years after project end
shall be regularly updated
disseminate project activities, progress and
results
Web address must be indicated
in the reports
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3. LIFE logo (CP §13.2,13.3, 13.8)
should appear on all documents, media and durable goods
LIFE+ Nature projects shall also use the Natura 2000 logo
However
 LIFE logo may not be referred to as a certified quality
label or eco-label
Please note: products not bearing the logos
are considered ineligible costs (CP §26)
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4. Notice boards (CP §13.5)
Erect and maintain notice
boards describing project
 display at strategic places
accessible
 carry LIFE (Nature 2000) logo
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5. Layman’s report
Contractual obligation:
In electronic and paper format
To present the project, its objectives, its
actions and its results to a general public
For decision-makers and non-technical
parties
5-10 pages
In English and in the
beneficiary’s language
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6. After-LIFE communication and
conservation plans
Contractual obligation for ENV&POL, INF&COMM and
BIO projects:
as a separate chapter of the final report
in paper and electronic format
sets out plans for continued dissemination and
communication of results after the project’s end
in the project's language and (optionally)
in English
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7. Further requirements
Events
 Inform Commission of and invite to all seminars and
public conferences (at least 3 weeks in advance)
Audio-visual material (CP§13.9.)
 The EC shall not be considered “co-producer”
 Credits shall include an explicit and readable mention of
the LIFE support (e.g. “With the contribution of the LIFE
financial instrument of the European Union”)
 Non-exclusive rights are granted to the EC to reproduce,
dub, distribute and use any audio-visual documents
produced by the project
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Last but not least
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Use the external communications team!
Send them:
 News of your project
 Meetings and events
 Prizes the project has won, etc.
Products (in e-format)
 Photos (captions, credits)
 DVDs
 Guidelines and
recommendations
 Newspaper clippings, etc.
To be uploaded on the LIFE website
or database
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Contact the Communications Team
Please do not hesitate to contact the
CoT directly
[email protected]
Tel.: +32 (0) 2 736.49.60
…. As always, with a copy to your ASTRALE monitoring team.
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