Transcript What is Marketing? - My Work Experience

Lesson Plan
Objective - To understand Marketing and working as a team member towards
the construction and promotion of a product.
Separate into groups of 5 - decide roles in the “company” for each team
member and discuss what each role entails.
Logos - Groups will compose a logo for their “company” after having seen
examples of other logos during the “logo quiz”.
What is Marketing? - Groups will decide a brand name for their product and
discuss ways of promotion for their “company”.
Construction - Groups will construct their product and will be awarded points
for good team work.
Debrief - Did the groups fulfil the objectives? Did they work as a team? Were
they able to compromise. What has everyone learnt from this exercise?
Rules & Bonus Points
You will work together as a team – with each
member participating.
When materials are put in front of you, do not
touch until told to do so.
Listen carefully when others speak.
Bonus Points will be awarded to Groups that follow these rules!
What is Marketing?
Marketing is a communication about a product / service to
encourage people to buy or use a service.
Traditional marketing tools include:
a. Advertising
b. Packaging
c. Publicity
d. Promotion
e. Branding (Logos)
The above five are all elements of the 'marketing mix' i.e. the range of
variables that make up marketing.
If used effectively, all will lead to an increase in sales - or at least a
slow down in a decrease of sales.
Organisational Chart
Where will you be in the company?
Controls the process and helps where needed.
Manager
Parts manager
Assembly
Manager
Sorts the parts of the car
ready for assembly.
Performs the assembly
process.
Marketing
Director
Logo
Designer
Designs the logo for
the company.
Controls the marketing process,
makes sure the product is
desirable and that it sells.
How to gain points for your team
• Logo Quiz – 30 to 35 questions correct = 5 points
25 to 29 questions correct = 3 points
20 to 24 questions correct = 2 points
Below 19 questions correct = 1 point
• Logo Design – Up to 10 points allocated for excellent team work.
• Construction – For every completed product, which has been
quality checked, 5 points. You won’t get any
points if the product does not pass its quality check.
• Bonus Points – will be awarded for any good behaviour and for
following the rules set for you.
Score Board
Company / Group
Logo
Points
Construction
Points
Bonus
Points
Total
Points