Transcript Take out your bellwork!

Hi Friends!
• HL Students: Please turn your FOA reflections in to
the basket in the front of the room.
• SL Students: Please open your packets to page 25 in
your packet…
Language and the State: Propaganda
Just say no!
p. 25 in packet
Guiding Questions
• How is language used in various media to inform
and persuade the public?
• What kinds of stylistic devices do we often see in
public service announcements?
• What is the difference between indoctrination and
public information?
• How might propaganda be good for the general
public?
Towards Assessment…The End Goal
• Further Oral Activity: Have a discussion with a classmate about the
effectiveness of these ads. Do we still see ads like these from the 1980s
today? If not, why? Which ad did you find the most convincing or
educational? Give reasons for your answers. Cite examples of the
propaganda techniques and argumentation fallacies from the ads in
your further oral activity.
OR
• Written Task #1: You could write a letter to The Partnership for DrugFree America with criticism of their advertising techniques. Point out
how their ads use a lot of argumentation fallacies, which make the ads
ineffective. Explain how the youth might even make fun of such ads.
Propaganda Techniques
• Carefully uses words and pictures in a certain
way to influence:
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Opinions
Emotions
Attitudes
Behavior
Famous Person
• An important person or famous figure endorses a
product or an idea.
• “It must be a good idea if _____ thinks it is.”
Like Sprite? Drake does.
Women and Obama
Bandwagon Effect
• “Everyone is doing it, so you should too.”
• A lot like peer pressure
Appeal to fear
• Negative words or images such as fear or shame
that will happen to you if you use a product/or
don’t use a product.
Slogans
• A slogan is a phrase used in a political or
commercial campaign repeatedly. Slogans are
meant to be simple, as they express a shared
purpose or idea.
Analogy
target is unjustly compared to another source
Generalizations
Generalization occurs when large conclusions are drawn from a few instances.
Premise 1 - Girl 1, 2, 3 and 4 do not like pigs. (specific)
Premise 2 - Girl 5 likes a man. (specific)
Conclusion - Women like men over pigs. (general)weakness of inductive reasoning.
Generalizations
OR…
Premise 1 - Women do not like pigs. (general)
Premise 2 - Pigs do not wear condoms. (general)
Conclusion - If I want to be liked by women, then I must wear a condom (specific)
Equivocation
Equivocation is when a word is used in two different
senses in an argument. Take for example the following
syllogism:
A hamburger is better than nothing
Nothing is better than good health
Therefore, a hamburger is better than good health
The word 'nothing' has two meanings
Can be used to manipulate people, by making false
arguments sound convincing.
Equivocation
Appeal to Authority
Appeal to authority is an argumentation technique, in which
one refers to a source that claims to have authority. It is an
argumentation fallacy because it assumes that authorities or
institutions are right. This, however, does not have to be true
by definition.
Source A says that premise 1 is correct
Source A is an authority
Therefore, A must be correct
Repetition
• If you repeat something over and over
again, people will believe it
• Free Credit Report.com
P. 25 in packet…
• Public Service Announcements for Just Say No!
campaign
• Found on ThinkIB
This is a screen shot of the videos
Towards Assessment…The End Goal
• Further Oral Activity: Have a discussion with a classmate about the
effectiveness of these ads. Do we still see ads like these from the 1980s
today? If not, why? Which ad did you find the most convincing or
educational? Give reasons for your answers. Cite examples of the
propaganda techniques and argumentation fallacies from the ads in
your further oral activity.
OR
• Written Task #1: You could write a letter to The Partnership for DrugFree America with criticism of their advertising techniques. Point out
how their ads use a lot of argumentation fallacies, which make the ads
ineffective. Explain how the youth might even make fun of such ads.
2015 Anti Drug Commercials
• Awkward Silence
• Just a Phase
• Prescription Drug Abuse
PSAs
• Take out a sheet of paper. You will be taking notes
on NINE different PSAs…
• You will be answering SIX different questions for
each.
PSAs
PSA Questions
1. Who is the intended audience?
2. What is the purpose and are there multiple purposes?
3. Are there commonalities between the examples? What should most/all psa's include?
4. How does the cultural context play a role in the creation and viewing of the psa?
5. Name 5 stylistic features the writer/producer uses in the psa. What is the effect of each
one?
6. Name 4 structural features the writer/producer uses in the psa. What is the effect of each
one?
FOA – Create your own PSA
• Brainstorm “issues” at RHS
• Individual rubrics
• PSAs must show evidence of THREE propaganda
techniques
• 30 second PSA includes public performance, video,
or radio broadcast (recorded or live).
• 150-word rationale discussing target audience,
intended effect, stylistic and/or structural features
used
How will I be graded?
• FOA Rubric (IB SL)
• 30 points
• Extra credit will be awarded for creativity
• Assessments are 40% of your final grade
• Rationale is worth 15 points
• Target audience(s)
• Intended effect
• Stylistic and/or structural features
This is a screen shot…