Transcript Chapter 33 Global Culture By Laura Marin

Global Culture
Chapter 33; Section 3
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Laura Marin
March 31,2009
Period 3
Mr. Marshall
The Media
And the Messages
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Commerical services began in 1980 because of facilities created for connecting
private computer networks and government networks. (Spodek 636)
Culture has been an influence that comes from every continent; culture travels
the world (Bulliet 897)
The cultural elements that mostly spread tend to have main origins form the
west (Bulliet 897)
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Entertainment businesses flooded the world’s entertainment systems (theaters,
televisions, radios etc.) with plentiful commercials and advertisements (Bulliet
897)
The west started to expand their culture among the world
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This grew the concern of Cultural Imperialism
Different countries often had the same tastes, styles, and the manufactures flooded
world markets with western goods.
The media would more than often rely on sophisticated advertising technology to
help promote consumption and cultural conformity
In the 1980s, you started to notice commercial interdependence in eastern Asia.
(Armstrong 271)
They began “flexing all of their industrial and commercial muscles". (Armstrong
271)
Picture: http://ocw.mit.edu/NR/rdonlyres/F598EB27-0ACB-43ED-8BC4-4B0AB633CE66/0/Course_CMS_image.jpg
Culture Globalization
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The pace of cultural globalization rapidly increased after the economic crisis left
by the Second World War. (Bulliet 897)
Hollywood films and various famous Jazz recordings that began mostly in
Europe started spreading around the world reaching various parts including
Asia. (Bulliet 897)
An increase in technology and a decrease in the regulation the government had
is what lead to the spread and so-called “buzz” of globalization. (Spodek 634)
Technology created the possibility for global culture with the inventions of the
Internet, fax machines, satellites, and many more inventions.
(http://www.globalpolicy.org/globaliz/cultural/index.htm)
Technology had opened the door to many people
• Especially those that were never able to go to the theater and see a movie
or buy a recording because of the money. (Bulliet 897)
This all began with cheap transmitting radios; these radios would often run for
months with a couple of small batteries. (Bulliet 897)
The television became widely popular and very available to many consumers.
(Bulliet 897)
In the 1960s the widely popular Internet was created. Creating the World Wide
Web, the number of internet users skyrocketed. (Bulliet 898)
Thee world wide web, now one of the most used greatest communication
networks, was not let out to mass public until 1994.
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This helped with shopping, research, and accessing documents (Spodek 636)
Picture: http://www.kingoffolk.com/Pictures/The%20Man.jpg
Pop Culture Spreads
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The major acts of, for example, Confucianism was only allowed, economically, to
the wealthy (Bulliet 898)
They youth had started the growth and spread of Global Pop Culture (Bulliet
898)
Global Pop Culture is the mixtures of the youths interest from sports to music
and from food to entertainment.
(http://www.learner.org/courses/worldhistory/unit_main_25.html)
The youth had recognized pop cultures as people did emperors back in the days
Michael Jackson and Michael Jordan were two very popular “pop” icons
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Post-World War II European and Japanese companies all over the world (Bulliet
899)
In the late 90s, major name brands like Levi’s, McDonalds, Kentucky Fried
Chicken (KFC), and Marlboro were world known (Bulliet 899)
In Asia and Europe different companies were also being brought up
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They were both sponsered and promoted by famous companies such as Nike and
McDonalds as well as through the television (Bulliet 898)
In Asia: Mitsubishi, Sony, Sanyo, etc.
In Europe: Nestlé, Mercedes, etc. (Bulliet 899
There was the dominant language, English
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This provides communication networks that allow small and organizations to flourish
(Spodek 635)
Picture 1: http://homepage.mac.com/stevegarfield/buttonmuseum/pop_culture_2.jpg
Picture 2: http://compassioninpolitics.files.wordpress.com/2007/10/207189088_7fa9925171.jpg
Bibliography
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Cracking the AP World History Exam, 2009 Edition. Princeton: Princeton
Review, 2008
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Earth and its People Advanced Placement Version Third Edition. Boston:
Houghton Mifflin College Division, 2004
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"Bridging World History: Unit 25: Global Popular Culture." Teacher Professional
Development and Teacher Resources by Annenberg Media. 30 Mar. 2009
<http://www.learner.org/courses/worldhistory/unit_main_25.html>.
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"Globalization of Culture -." Global Policy Forum. 30 Mar. 2009
<http://www.globalpolicy.org/globaliz/cultural/index.htm>.
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Spodek, Howard. The World's History Combined. Upper Saddle River: Pearson
Education, Limited, 2000.