Transcript Facebook marketing is not rocket science

Facebook Marketing
We will start in time...
Facebook Marketing
Welcome!
This webinar:
More than 375
registrations from
45 countries
How to build up YOUR Direct Selling
business with your facebook contacts
Facebook Marketing
Disclaimer: This presentation is including
typo’s and a terrible Dutch accent....
Facebook Marketing
Your presenter: Ted W. Nuyten
• 52 year, Dutchman
• 14 year SMB Entrepreneur
• 10 year Business developer for
SIEMENS, DELL, IBM, VERIZON
Chairman Business For Home.org
Foundation
400,000+ visitors
9,900+ mailing list
4,350+ Facebook friends, 99% is
Direct Seller.
Autor: YES, YOU CAN
“No guts, no glory”
Facebook Marketing
The old days...
Facebook is a goldmine for Direct Sellers.
You can easily change a cold market in a
warm market BUT.........
Facebook Marketing
What is your Facebook Strategy?
Do you have a (smart) plan?
Facebook Marketing
Rule of thumb
Your FB Profile is checked about 100 times
per month per 100 friends
Facebook Marketing
Nr. 1 Rule
Delete your
recent
activities,
People surf
Away fast!
It take only
1 minute a
day...
Keep your Facebook clean!
Facebook Marketing
Facebook marketing is not rocket science...
“Treat people how you want to be treated”
Facebook Marketing
It is all about building up YOUR credibility
on Facebook
Facebook Marketing
Not good... For business
If you want to build business through FB,
your FB has to have a business look
Facebook Marketing
Fact: Within 3 years at least 60% of all
networkers transfer to an other opportunity....
Just like the corporate world... That’s a large
fishing pool on Facebook.... (500 million +)
Facebook Marketing
Fact: > 10 million networkers are on FB. So
20% is looking for a new opportunity this year
Facebook Marketing
Do not mix family and business contacts.
Take a separate FB account for family.
Facebook Marketing
That’s why.... Family and friends tend to
take photos and post it faster than you can
remove those pictures.
Facebook Marketing
So remove “funny” photo’s
as it will not bring much business
Facebook Marketing
In 2011, YOU are a brand, not your
opportunity. It is –YOU-TIME, your great
opportunity is just a vehicle.
Facebook Marketing
Why?
YOU are unique
versus
millions of products/services.
People connect with people,
not with products.
Facebook Marketing
You like people to have an open mind. Reveal
your product to soon; People will “google”
Facebook Marketing
If you position YOU as a retailer
you are likely to attract retailers
not networkers or big builders
Of course you
are proud to
team up with
your
opportunity.
But play it
smart!
The average retailer is making $30,000 a
year working 60 – 80+ hours a week....
Facebook Marketing
A great
approach!
Position YOURSELF as an Ambassador of
Direct Selling. Whether you are already
successful or not, does not matter.
Facebook Marketing
Have your own picture, not a picture of a
bottle of vitamins, juice or cosmetics from
your company.
Facebook Marketing
Remove (remove-Tag) as much as possible photos where
you promote a product or a service. Let people guess...
It is much more effective if people ask you what you do for
a living. Then it is not a “pitch” but answering a question.
Facebook Marketing
Tip: In general do not speak about
“Down-line or Up-line” or Recruitment.
Nobody likes to be in a downline. Use the
word “team”.
And recruitment is done in the army, you
are looking for a business partner.
Facebook Marketing
Keep your Wall content clean, it takes only
1 minute a day… If you are getting spam,
de-friend.
Facebook Marketing
Do not play Facebook games, they tend to
fill the news feed, it is not building up your
credibility….
Facebook Marketing
How to get Facebook 500 + friends?:
Once a month, upload your email address
book
Facebook Marketing
Under Profile > See all
How to get Facebook 500 + friends?:
Connect with big networkers or corporate
Facebook Marketing
Facebook Marketing
Ever heard of Build Local, Grow Global?
Facebook Marketing
Build
Local,
Grow
Global?
Facebook Marketing
If you are
enthousiastic about
your opportunity
you want to shout it
out but hold your
breath.
How to approach new Facebook friends
“Build up new business relations based on
trust and integrity”.
Your tools: Email, Chat, Phone > meeting
Facebook Marketing
Big mistake:
“Down the drain”
“Hi, nice to connect on Facebook, check out
my opportunity..” - A destructive strategy -
Facebook Marketing
The prospecting funnel and
how effective it is:
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Email 1-3%
Chat
20%
Phone 40% (Emotion)
Personal meeting 70% (Body language)
Business Opportunity Meeting +80%
Facebook Marketing
1255 A.C
Look for something in common: music,
hobby, sport, books, ect. and start chatting,
and show sincere interest.
Facebook Marketing
So you need some patience to build up a
relation... 1 day, 1 week, 1 month?
Facebook Marketing
The Power of the “like” button, it takes only
1 second to give a compliment, 13 people
liked my post and got my attention...
Facebook Marketing
In general, post Neutral Direct Selling articles,
quotes or write something. It will attract!
SUMMARY
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YOU are a brand, not your product
De-brand your Facebook
Position YOU as an ambassador
Build up a great relation first
Have some patience
Publish awesome content
Duplicate this in your team
Facebook Marketing
If you like this presentation please comment
or “like” on my Facebook account.
Facebook Marketing
These simple steps will attract people,
building up your credibility and business.
Wishing YOU a lot of success! Thank YOU!