Transcript Market Performance - Optimal Resume at KAPLAN UNIVERSITY

JAMS TECHNOLOGY
John McGonegal
Andrea Mastro
Madina McCants
Samar Omar
CORPORATE OVERVIEW
Firm name: JAMS
Technology
John McGonegal- VP Accounting, VP Manufacturing
Andrea Mastro - President- Overall Leadership, VP
Human Resources Management.
Madina McCants- VP Marketing Research, VP Marketing
Samar Omar- VP Sales Management, VP Manufacturing
CORPORATE OVERVIEW
Mission
JAMS Technology is a leader in the
development of corporate software
products and solutions.
Culture
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Honesty
Integrity
Open Communication
Respect
Teamwork
Quality
Type of Organizational Structure
 Hybrid
 Shared Mission
 Unified individuals with
different experience but
common goals
 Spider web based structure
BUSINESS PLAN FEATURES
 Market Performance
 Indicator is .19
 Market Share 22%; Workhorse 22%, Mercedes 22%,
Traveler 20%
 Financial Performance
 Indicator is 34.81
 Financial risk indicator is .99
 Wealth ratio is 1.64
 Asset management ratio is .74
 Earnings per share is 31
 Total Cash flow is 8,048,709
BUSINESS PLAN FEATURES
 Restore financial stability, profits and market share
 Achieve corporate objectives
 Aggressive global expansion
BUSINESS PLAN FEATURES
 Innovative Technologies
 Market share 40%
 Total Performance indicator is 112.78
 Financial performance is 83.17
 Market performance is .45
 Here 4 U Computers
 Market share 15%
 Total performance indicator is 13.96
 Financial performance is 42.82
 Market performance is .20
VENTURE CAPITAL FEEDBACK
JAMS Technology based on Venture Capital feedback
made the following changes:
 Refine strategy to claim low cost
 Analyzed external environment for opportunities and
threats.
 Increased numerical data to reflect company overall
performance
BUSINESS STRATEGY ASSESSMENT
Marketing
 Utilize market research to
update products
 Evaluate media sources to
make full use of advertising
Manufacturing
 Evaluate demand
 Increase production
Sales Channel
 Monitored competition and
updated products to meet
customer satisfaction
Finances
 Avoided debt
 Increased revenue by 11%
Human Resources
 Achieved sales worker
productivity by 84%
 Achieved factory worker
productivity by 100%
FINANCIAL & MARKET REVIEW
 Financial performance increase from 21.20 in the first year
to 34.81
 Wealth performance increase from 1.04 first year to 1.64
 Asset Management performance increased from .52 in the
first year to .74
 Financial risk increase from 1.0 in the first year .99
 Market performance decreased from .26 in the first year to
.19
 Overall performance increase from 4.42 in the first year to
8.74
 Total market share increased from 17% first year is to 22%
CURRENT SITUATION
 Utilized Insight profile and occupational background to
assign roles and responsibilities.
 Changed method of communication to enhance productivity
and improve market place performance.
 Increased collaboration for collective decision making.
Changes that will effect growth:
 Unemployment
 Decline or Increase in the economy
 Changes in customer wants and needs
 Competitors becoming more aggressive
PREPARATION FOR FUTURE
COMPETITION
Business Strategy
 Take more risks
 Be pioneers in the market
 Shift from low cost to hybrid
Marketing
 Enhance brand differentiation
through R&D
 Increase product exposure through
aggressive advertising strategies.
Manufacturing
 Invest heavily in plan capacity.
 Maintain high inventory safety stocks
to minimize stock outs.
Sales Channel
 Pursue intensive distribution
 Dominate with superior sales force
 Aggressively employee web
traffic and productivity tactics
Financial
 Willing to take financial risks
 Making decision with limited
information
 Invest in decisions that could make
a high impact.
Appendix A
SWOT Analysis
Strengths
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Marketing effectiveness
Strong financial performance
High sales compensation
Highest rated Advertisement for
Workhorse
Opportunities
 Differentiating products and services by
increasing investment in R & D
 Modifying web center to appease the
world market
 Targeting a high margin segment, and a
large competitive segment
Weaknesses
 Lowest market share
 Low advertisement judgment for
Traveler and Mercedes
 Lowest Productivity relative to
potential at 84%
 11% ill will carried over
Threats
 Traveler brand incompatible with
consumer’s demands
 Mercedes brand loyalty
 Established competitors in cities of
operation
 Incompatible performance to
outperform competitors
JAMS TECHNOLOGY
CONCLUSION
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More Aggressive
Focus on campaigns that yield results
Focus on meeting the demands of customer
Improve our financial interaction
REFERENCES
Writing, Alexis (2012). Advantages of Hybrid Organizational Structures.
http://smallbusiness.chron.com/advantages-hybrid-organizational-structures719.html
Web Marketplace Practice (2012) Retrieved from
http://cm11.marketplace6.com/engine.php