Transcript ppt format - Society for Marketing Advances

David W. Stewart, Editor
November 8, 2007
1
JAMS Mission
The Journal of the Academy of Marketing
Science (JAMS) is devoted to the study and
improvement of marketing and serving as
a vital link between scholarly research and
practice by publishing research-based
articles in the substantive domain of
marketing.
2
JAMS Editorial Content
• Address “leading-edge” issues
• Thought-provoking
• Challenge or shift dominant conceptual and
methodological paradigms
• Attempt to change perspectives and/or cause a
phenomenon to be viewed in a different light
• Extend, in one fashion or another, the boundaries
of the discipline
3
Types of Papers
•
•
•
•
•
•
•
•
Original Empirical Research
Conceptual/Theoretical Contributions
Integrative Literature Reviews
Research Notes
Best Practices
Agnostic with respect to methodology
Key criterion is contribution
Friendly to international authors
4
Publishing Opportunities in JAMS
•
•
Best Marketing Papers
Survey Research
• But that addresses common method variance
•
Best Practices
• Research Methods
• Marketing Management
•
Measurement and Accountability
• Not Simple Scale Development
•
Serious Contributions to Marketing Management.
General Management, and Public Policy
• Contributions of Marketing to the Firm, to Society
5
Some Data
•
•
•
•
•
•
300+ New Submissions A Year (excluding special
issues)
15% Acceptance Rate
All Electronic Submission and Review Process
Average Turn Around is less than 50 Days
Decisions in Two Rounds
Publication of Individual Papers to Web in 12
weeks
6
Special Issues
•
2008: Evolving to a New Dominant Logic for
Marketing
• Guest Editors: Bob Lusch and Steve Vargo
•
2009: In Honor of Peter Drucker
• Guest Editors: George Day, Stan Slater and Jenny
Darroch
•
2010: Marketing and Supply Chain Management
• Guest Editors: Tom Mentzer and Greg Gundlach
7
Some Tips on Publishing
•
•
•
•
•
•
•
•
Focus on new and interesting issues
Pay attention to the literature
Get feedback
Take Care in your writing
Pay attention to the reviewers’ and editor’s comments
If given a chance to revise, do so (sooner)
Build on rejection
Become a part of the review process
8
What Is Not Interesting: How to
Avoid Publication
•
•
Work on The Obvious
Venue Driven Research
• Examples: studies of old phenomena in new settings such as a specific
industry, international, internet context
•
•
•
Just Adding One More New Variable
Replications
Offer an Exercise in Data Fitting
• usually not interesting no matter how sophisticated the model
•
Offer Descriptive and Purely Exploratory Work
9
Dealing with the Editor
•
The Editor Is Your Friend
• Incentives Are For Editors to Accept (Good) Papers
•
•
•
When You Have a Question Talk to the Editor
Appeals are Possible but Seldom Successful
New Papers Are Welcome
• new data, new conceptual framework
10
An Invitation
•
•
•
Send us your papers
Get involved in the review process
Read and use the journal
http://jams.edmgr.com
11