Transcript Vision-John McGonegal Personal Marketing Plan

Vision-John McGonegal
Personal Marketing Plan
 A. Vision
a. Strategic Intent
My ultimate goal would be to become a
vice president of a company in the mortgage
industry.
b. The company that I would want to work
for is Wells Fargo, becoming the V.P. of Sales.
Marketing Summary-John
McGonegal
Personal Marketing Plan
 B. Marketing Summary
a. SWOT Analysis
Strengths-proactive, coaching mentality, aggressive, detail
oriented.
Weaknesses-jump the gun, time management, not
delegating enough.
Opportunities-upward mobility, increase knowledge,
attain corporate goals.
Threats-large organization, competitive environment,
many other candidates.
Competition-John McGonegal
Personal Marketing Plan
B. Competition-Professional candidates with
years of mid to upper level management
experience along with an MBA degree.
Pricing-their pricing will probably be in the 7090 thousand per year salary, also looking for
bonuses around 5-10 basis points on their
teams production.
Product-will be a mid to upper level
managerial level position.
Competition-John McGonegal
Personal Marketing Plan
Promotion-all candidates will be promoting
their successful past experiences and
achievements.
Place-all of the candidates will be located in
the southeast U.S. Due to the current
economy, most will be willing to move to
achieve the position within the larger
mortgage company that has survived the
market up to this point.
Core Competency-John
McGonegal
Personal Marketing Plan
C. Core Competency-To learn the core decision
making strategies that upper management
uses, along with the analytical systems that
they use to make critical decisions.
Target Markets-John McGonegal
Personal Marketing Plan
C. Target Markets
* Industry-Financial Services
* Demographic-large well established
organization.
* Culture-an aggressive company.
* Three firms-Wells Fargo, Chase, Credit Suisse.
*Three Reasons:
1. Large well established companies.
2. Plenty of capital to support them.
3. Room for career advancement.
Positioning Statement-John
McGonegal
Personal Marketing Plan
D. Positioning Statement-I have proven success in
running sales teams. I also have experience in
coaching and mentoring teams to achieve team
goals. I have built teams in different states in the
eastern U.S. I also have proven successes in
increasing production in my sales teams and
even setting production records. I also have
experience in evaluating new sales areas and
how many sales people to put into each area.
Positioning Statement-John
McGonegal
Personal Marketing Plan
 Ability to coach teams to higher production.
 Ability to generate new areas for production
 A detailed oriented manager who pushes for
the perfect sales team.
 An aggressive sales manager that likes to set
sales records.
Marketing Mix-John McGonegal
Personal Marketing Plan
E. Marketing Mix
Product-I offer over 10 years experience as a
regional manager in the financial industries. I
will be able to use past experiences to help
make decisions in the current position. I have
developed training programs for 2 previous
companies and always been involved in training
account executives. My past experience will
help me evaluate current training methods and
implement possible improvements.
Marketing Mix-John McGonegal
Personal Marketing Plan
 In my previous roles as a Regional Manager, I
have lead teams to record production in minimal
amounts of time. This will allow me to take a
team and help increase production within a short
amount of time. I have previously been highly
involved in networking which will allow me to
have business contacts immediately. I have
organized tradeshows and implemented
scheduling for the shows. This knowledge will
help me to identify shows that will show
potential business growth for the new
organization.
Marketing Mix-John McGonegal
Personal Marketing Plan
 I am working on obtaining my MBA. This will
allow me to bring new marketing strategies to
the new company. This will also allow me to be
more efficient in evaluating business decisions
with the models that I have experienced.
 Place
 Direct Channels-I will email different
corporations human resource departments
directly along with going directly to different
organizations human resource departments in
person to apply for a position.
Marketing Mix-John McGonegal
Personal Marketing Plan
 I will utilize a couple of recruiters that I have
previously worked with in job searches and I
will also use Linked In, since I have a vast
network of industry professionals that may
be able to refer me to positions as my indirect
channels.
 Geographical-I wish to try to stay in the
Southeast U.S. since that is where most of my
experience has been located.
Marketing Mix-John McGonegal
Personal Marketing Plan
 Promotion
 First-I will contact all business acquaintances
that I have in my network and let them know
that I am available, which may give me an
inside reference to a position.
 I will post on Linked In and my other business
network internet sites that I am available,
looking for positions with people that I may
be already connected to.
Marketing Mix-John McGonegal
Personal Marketing Plan
 I will also look to post my resume and cover
letter on any job related website that is in
relation to where I am getting my MBA from.
Certain companies will be going directly to
schools looking to fill open management
positions.
 I will mail and email thank you letters to all
companies that I have had any type of business
dealings with, while at the same time letting
them know that I am available, hopefully finding
a company that already knows me that is looking
to fill a position.
Marketing Mix-John McGonegal
Personal Marketing Plan
 I will also develop a website that will be linked
to all my networks that shows that I am
available and will also show my qualifications
for potential positions. This also includes
sites like Careerbuilder or Monster.com. This
will allow me give a better presentation of
myself to interested parties along with
tracking the parties that go to my website.
Marketing Mix-John McGonegal
Personal Marketing Plan
 Price
 The salary range will be approximately from
$90,000-105,000 in the southeast region,
according to Careerbuilder. Each candidate
will also be looking at bonuses for team
production and yearly production, which will
be different per candidate.
Implementation-John
McGonegal
Personal Marketing Plan
 In the next quarter, I will make sure all my
promotional materials are put together. I will
also make sure that all contacts in my network
have been contacted and supplied my current
information. I will have the website created and
my resume placed in all related media venues.
 In the next 6 months, I will monitor all my efforts
making any type of changes or updates that I
find necessary.
Implementation-John
McGonegal
Personal Marketing Plan
 In the next year, I will complete my MBA
which at that point I will update my website,
notify all my contacts, networks and update
all media that I have my resume posted. This
will give me additional educational
requirements that may give me an
opportunity for a better position.
 In five years, I will hopefully have that perfect
position and career.
References
 Careerbuilder. Cbsalary. (2011.) Retrieved
from: http://www.cbsalary.com/salarycalculator/chart/Regional+Manager/FL?usd=1
&uas=60000&kw=Regional+Manager&ujt=Re
gional+Manager&jn=jn037&tid=71928&ss=1.
 Kotler, P., & Keller, K.L. (2009). Marketing
management (13th ed.). Upper Saddle River,
NJ: Pearson Prentice Hall.