Transcript Marketing Skills With the Dallas Cowboys

Marketing With The Dallas
Cowboys
By Gabryl Beale
What is Marketing?
Act or process of selling, purchasing, distributing, and
//promoting a product or service
Creating value that is commuted and communicated from
//producer to consumer
Why Is Marketing Important?
Our economy partially revolves around marketing
Businesses use marketing to make their companies money
Without marketing, there would be no organization
Marketing creates “top of mind” awareness. This means that
///the business is “famous”
If your business isn’t known, then it wont succeed
History of marketing
Marketing can go back to ancient times. Pompeii, Rome, and Greece.
They were said to wear sandals that left the words “follow me” in the sand.
Customers would follow their steps to their place of business.
Examples Of Marketing
PRINT ADVERTISING:
You can send a variety of messages through this, brand
oriented or direct response
- ex) newspaper; magazine
DIRECT MAIL:
Although it isn’t used much, it is(was) a significant way to sell your
product
- ex) postcards; brochures; flyers
TV AND RADIO:
This is the most efficient way because you attract a larger group of people
-ex) radio commercials; TV commercials
ONLINE MARKETING~ PAY PER CLICK:
bidding on search items; having ads appear when relevant words are
searched in a search engine
~ BANNER ADVERTISING:
graphic advertisement placed on relevant sites; takes customer
straight to the site
The Dallas Cowboys
The Dallas Cowboys are a professional, American football Franchise in the Eastern
Division of the NFC of the NFL.
They are head quartered in in Valley Ranch Irving, Texas.
They play in Dallas Cowboys stadium in Arlington, Texas.
They are valued at an estimated 1.65 billion dollars. They are also the wealthiest
team in the NFL; generating about 2.69 million dollars in annual revenue.
How They Do It
For the NFL to make money, they have to make an agreement with
each team for the //money they //generate.
For the teams to make money, they have to sell a product
They sell tickets, jerseys, other apparel, coffee mugs, lunch boxes, etc.
The Dallas Cowboy’s Cheerleaders are also a way of marketing
To sell these things, they use advertising, sponsorships, and the online pro-shop. These,
in turn, are all forms of marketing.
ADVERTISING:
The action of calling something to the attention of the public especially by paid
announcements
SPONSORSHIP:
One who assumes responsibility for another person/group during a period of time of
instruction or apprenticeship; finances a project/event carried out by another
person/group
Why Is This Important?
If in the future, you plan to own your own business, you will need to figure out a “marketing plan.”
Along with this you will need to be able to advertise your business and product.
It’s important to know about the world around you. You see advertising all around you everyday. It is
always in different forms; advertising is the main one.
This will help aid you in your future plans for work.
Examples
The picture to the left
shows a more
complex marketing
plan. The one to the
right shows a more
simple marketing
plan.