Transcript Mailers - Hotwire Express

JumpStart 16
Direct Mail
Weekly Sales
Meeting Topic
October & November
Program Rules &
Information
Choice:
Active Marketing
Passive Marketing
Active Marketing You speak to a decision making adult
about real estate on the phone or in
person:
Face-to-face
Calling
Passive Marketing –
Customers hear from you but not in
person
Online - email, social
media, website, etc.)
Offline - print advertising,
direct mail
You Need a Combination of
Both for Your Business
Examples
of Passive
Marketing
 Email Marketing
Passive marketing creates
“front of mind” awareness
in your potential clients –
incubating leads.
 Direct Mail
 Websites
 Print Ads
NAR stat: 90% of people say they would work with their Realtor again or would
recommend them to someone else – but only 9% do.
That is because the Realtor did not keep in touch.
Passive marketing methods have more impact when they follow an active experience.
Think about this: if you haven’t heard from someone in a long time or never heard
from them before, how much impact will a piece of direct mail or an ad have on you?
To make more impact and make a lasting impression with passive forms of marketing,
you need to get in front of people weekly or bi-weekly. If you start and maintain some
active marketing, your passive marketing can then be monthly. Now that’s IMPACT!
What kinds of direct
mail can I do:
Marketing Pieces
Direct
Mail
Anything of Value
Handwritten Notes
Direct
Mail
Marketing
Go to Toolbox under the
Marketing Button -Click
on Print and Email
Marketing
There are several Direct Mail Print Programs and Mailing Services Available
Example of
Quarterly
Event
Calendar
Mailer
1) Click on Go To Dawn in Toolbox
or go directly to GoToDawn.com
2) With this type of vendor you
can either mail or send them an
address list
See Next Slide…
Example of a mailer and pricing
through this vendor
Fold-Over Postcard-Calendar of Events
$1.35 each with postage, $1.15 no postage
$72 Annual Set-up fee includes setup for
other monthly mailiers.
Visit GoToDawn.com
or
phone 763.550.3826
~ Visa or Mastercard Accepted for Payment ~
USPS.com
Every Door
Direct Mail
Option
1) Click on U.S. Standard
Pre-Sorted Mailings or go
directly to USPS.com
2) Click on Business, then
click Every Door Direct Mail
3) Click on What is EDDM?
For complete information.
3
4
Xpressdocs
Mailing
Options
1) Go to the NRTGateway and click on
Xpressdocs, then click on Print & Direct
Mail when you get to the site.
2.) Choose from an assortment of
mailers. Create a mailing list by radius
search or demographics or upload your
list.
3. Choose Standard or First Class mail or
have the pieces shipped to you
4. You can confirm and pay online.
inTouch
Mailing
Options
1) Go to the NRTGateway and
click on inTouch Dashboard,
Marketing / Marketing Center /
Print Marketing.
2.) Choose from an assortment
of mailers that you can send to
the people you have loaded in
your intouch Customer Database.
3. Intouch utilizes Xpressdocs as a
print engine, but features of their
program are different from our
direct relationship with
Xpressdocs.
Merrill
Mailing
Options
1) Go to Toolbox, click on
Marketing, click Print & Email
Marketing, then click on Merrill
Corp.
2.) Click on Shop All Products to
expose drop down menu where
you can select Newsletters,
Postcards and many other
options.
.
Those are just a few examples – there are many, many choices for things to mail – and how
to mail them - the point is – do something – and do it consistently!
Handwritten Notes Are a Rare Commodity. They're Also More
Important Than Ever.
Personal handwritten notes grow rarer by the day. According to the U.S Postal
Service annual survey - the average home only received a personal letter once
every 2 months, down from once every two weeks in 1987.
Properly done, the handwritten note is a real relationship
builder because it says to your client or customer that you
have taken the time to recognize them as an individual
and that their business is important to you.
Why should I mail; what do I say?
• Anniversary of buying house
• Personals (birthdays, anniversary)
• Holidays
• Reminders (Daylight Savings)
• Life Event (New baby, death of family member)
•
Think out of the box…maybe you drove by or saw something that reminded you of them –
write them a note to say it:
Hi John & Jane,
Just wanted to drop you a quick note to say hi. When we were driving up north
this weekend we saw your lake and thought of you and all the great times you had
there. It made me smile thinking about you and your family.
Hope you are enjoying your new cabin!
Your Realtor,
My Name
And why
not sign it
like this?
But it costs a lot?
and
Email & social
media are free…
10 Notes a Day – 5 Days/ Week……………………………….50 x .49 = $24.50 Postage
So only $98.00 a month for postage!
And what if you get a sale from it?
Remember this is a REAL relationship builder.
How Much Should I be Mailing?
Come up with a marketing business plan that outlines:
* Direct Mail pieces (what/to whom/how many)
* Handwritten notes (how many and system of to
whom).
Do
Some
Direct
Mail!
During JumpStart 16
50 Mailers =
1 Drawing Entry
AND
You may get a client…