Transcript SWOT analysis of express market

FJU
campus express
Marketing
Research
By Bernice, Eric, Karen,
Sherry, and Tina
FJU campus express
Marketing Research
SWOT
analysis
1. Strengths
• Familiarity:
We are fully familiar to the
environment of FJU.
That
enables us to reach every
corner
and speed up the
delivery
procedure.
2. Weakness
• Insufficient Labor and
Transportation:
We are now temporarily in lack
of enough labor and large
transportation for heaps of
goods or long-distance delivery.
3. Opportunity and
Opponent
• First Professional Express Co. :
We begin the campus delivery
business in the first place, and
we have the first chance to
occupy the market.
4. Threat
• Post Office:
The official delivery service of
the post office might be the one.
People
tend
to
trust
the
conservative service provider.
FJU campus express
Marketing Research
Promotion
Promotion through
Media
•
•
•
•
•
Radio station
Internet pop-up ad.
TV commercial film
DM
Campus bulletin board posting
Logo