Transcript Campus Media

Campus Advertising
By Carl Kandalaft
Description
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Ads and promotions displayed
on campus in various areas and
student meeting halls that allow
students and faculty to engage
in the ad and become part of it
Ads pertaining to campus
events, clubs, organizations and
local stores.
Types of Campus Advertising
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A-Frame
Banners
Bulletin Boards
Display Cases
College Newspaper (Daily Titan)
College Radio station (Titan
Radio)
Student Handouts
A-Frames
Banners
Bulletin Boards
Display Cases
Daily Titan
Titan Radio
Advantages
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Comes in direct contact with the
target and allows target to
engage in the whole process
Cost efficient and does not
require many resources
Can be specifically customized
to tailor each campus’s
environment and student
lifestyles
Disadvantages
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Clutter and overcrowding of
banners and ads on campus
can annoy students
Ads become outdated and are
changed irregularly in some
cases
Effectiveness can not be
measured easily and
guesstimates are taken
Placement
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Main campus quad
Meeting halls
Cafeteria
Library
Walkways
In-door (Department buildings)
College Welcome Center
Benefits for Local Businesses
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Opens an opportunity for local
shops and stores to advertise
their product or service oncampus.
Expand their client base by
providing student services and
products that are advertised at
the college