Transcript Farmers Union Insurance

Welcome Everyone
Social Marketing for Business
Join The Conversation
A Fundamental Business Change
- Control of the Message
- Acceptance / Belief of the Message
- Your Overall Approach to Marketing &
Communications
Join The Conversation!!
Who’s Using Social
Level of Engagement in Social by Age Group
Ages 18 – 34 – 90%
Ages 35 – 44 – 50+% (Growth of 60% last year)
Ages 45 to 54 – 38%
Age 55+ 70% of online adults use social tools monthly
Information for Forrester
Social Marketing for Business!
About This Group
- Monthly Meetings – open to all
- How Businesses Generate Measureable
ROI from - Social Marketing Activities
- Share Tips, Case Studies & Effective Strategies
- Create a Sustainable Knowledge Base of
Information for Social Marketers
- Employ Social Marketing Best Practices
Effective Content Generation
?
Defining Your 3 Key Personas
Defining Your Overall Brand Experience
How do people use Social?
Joiner Activities
Visit Social Networking Sites
Update/Maintain a Profile
Spectator Activities
Read Customer Ratings/Reviews
Watch Video
Read Online forums or Discussions
Read Blogs
Listen to Podcasts
2007
2008
2009
24%
20%
34%
28%
50%
42%
2007
2008
2009
25%
29%
28%
25%
11%
46%
45%
41%
37%
16%
48%
55%
41%
39%
16%
See full report
Based on US online Adults
Source: North American Technographics Interactive Marketing Online Survey Q2 2009
Effective Content Generation
- How interested are your personas in you personally?
- What is interesting about your current
client experience?
- What is special about your internal culture or
employee experience?
- How are you active in the community?
- What leadership roles do you play within your industry?
- What cutting edge projects can you write about?
- What truly innovative services do you provide?
- What is the current conversation taking place about you or
your industry?
Effective Content Generation
Breakout Content Planning Time
Effective Content Generation
The Next Considerations
- Resources / Tools / Types of Media?
- Optimizing Your Content for Search
Social Media Tip Time
Steve Kessler
Denver Data Man
Social Marketing for Business
Txt 80565 with “Social” & Email Address
Group – Calendar, Message Boards & Files
Friday Oct 16th – Selecting the Right Tools
Friday November 20th – Tracking Social ROI
Social Marketing for Business
Thank you!!