Transcript Farmers Union Insurance

Welcome Everyone
Social Marketing for Business
Welcome To The Conversation!
Social Marketing for Business!
About This Group
- Monthly Meetings – open to all
- How Businesses Generate Measureable
ROI from - Social Marketing Activities
- Share Tips, Case Studies & Effective Strategies
- Create a Sustainable Knowledge Base of
Information for Social Marketers
- Employ Social Marketing Best Practices
Social Marketing for Business!
Group Coordinators
Ali Recek
Marketing & Visibility Consultant
South Metro Denver Chamber of Commerce
Nicole Hurdle
Social Marketing Coordinator
Webolutions
Steve Kessler
Owner
Denver DataMan
Fundamental Business Changes
- Control of the Message
- Acceptance / Belief of the Message
- Your Overall Approach to Marketing &
Communications
- The Building of Tribes
- Complete Brand Transparency
- A New Renaissance Period of
Communications
Join The Conversation!!
Speed Survey
What is your highest ROI Marketing Activity?
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Print Advertising
Broadcast Media Advertising
Holding Events / Speaking
Face-to-Face Networking
Partnerships
Email Marketing
Online Social Marketing
SEO & SEM
How to Generate and Track the
ROI of Your Social Marketing
From Our Last Meeting – Effective Content Development
You Have Defined Your 3 Key Personas
You Have Established Your Overall Brand Experience
You Have Answered these Questions
• How interested are my key personas in me personally?
• What is interesting about my current client experience?
• What is special about my internal culture and / or our
employee experience?
• How am I active in the community?
• What leadership roles we play within our industry?
• What cutting edge projects are we involved in?
• What truly innovative services we provide?
• What information can I provide which will truly engage or enhance
the lives of my key audiences?
How to Generate and Track the
ROI of Your Social Marketing
What is ROI? Return on Investment
84% of social media programs don’t measure
return on investment
Calculating ROI
Returns - Investment / Investment
So, If your campaign generates $100 in
value and you spend $20
ROI = (100-20) / 20 = 4 times or 400%
How to Generate and Track the
ROI of Your Social Marketing
Quantitative - sales revenue, new leads,
newsletter subscribers etc.
Qualitative - customer satisfaction, loyalty,
interaction/feedback etc.
How to Generate and Track the
ROI of Your Social Marketing
Return
•Direct Sales of products
•Business Leads
•eNewsletter Subscribers
•Fans / Followers
• Referrals
• Client Retention
• Attracting New Employees
•YouTube Video Views
•Blog Reads
•Blog Subscribers
•Interactions (comments, posts, etc..)
•Strengthened Relationships – encompasses all
aspects
How to Generate and Track the
ROI of Your Social Marketing
Investment
Time
Postings
Interactions
Graphics
Learning
Money
Tools
Graphic Design
Video Production
Ads
Training
Social Media
Discussion Groups & Tips
Steve Kessler
Denver DataMan
Important Group Notes
Plastic Name Tags
Please turn in to Ali!!
Group Email List
Txt 80565
Keyword: Social + Your Email Address
Important Group Notes
Next Events
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Wed Dec. 16th – How Personal Should You Get
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Fri. Jan 15th – Cross Social Media Information
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Fri. Feb. 19th – Legal Ramifications of Social Marketing
with Your Social Marketing?
Sharing - Should I?
& Corporate Social Networking Policies
Social Marketing for Business
Thank you for Coming This Morning!!
Get Active!!