Transcript Define Goals

Chapter 37
identifying career
opportunities
Section 37.1
Define Goals
Section 37.2
Careers in Marketing
Section 37.1
Define Goals
CONNECT Are you interested in careers that
your family or neighbors have? Why or why not?
Section 37.1
Define Goals
• Assess your goals, values, interests, skills, and aptitudes.
• Appraise your personality.
• Complete a career assessment.
• Locate career research resources.
• Develop a plan to reach your career goals.
Section 37.1
Define Goals
The first step in finding a suitable career is
learning to know yourself. Assess your
attributes and match them to a career that is
right for you. Then compare your needs to
career opportunities you have researched.
Section 37.1
Define Goals
• lifestyle
• O*NET
• values
• internship
• aptitude
• planning goals
• Occupational Outlook Handbook (OOH)
• specific goal
• career outlook
• realistic goal
Section 37.1
Define Goals
Key Aspects of the Six Steps in the
Self-Assessment Process
Section 37.1
Define Goals
Key Aspects of the Six Steps in the
Self-Assessment Process
Section 37.1
Define Goals
Choosing a Career
Steps That Can Help Guide
Career Decisions
1
Define your personal (lifestyle) goals.
2
Conduct a self-assessment.
3
Identify career choices and gather information.
4
Evaluate your choices.
5
Make your choices.
6
Plan how you will reach your goal.
lifestyle
The type of life you
would like to live.
Section 37.1
Define Goals
Choosing a Career
Self-Assessment
Your Values
Your Interests
Your Skills and Aptitudes
Your Personality
Your Work Environment Preferences
Your Relationship Preferences
values
Beliefs that guide the
way we live.
aptitude
An ability or natural
talent, or the potential
to learn a certain skill.
Section 37.1
Define Goals
Choosing a Career
The Six Parts of a Self-Assessment
Section 37.1
Define Goals
Choosing a Career
The Six Parts of a Self-Assessment
Section 37.1
Define Goals
Choosing a Career
The Occupational Outlook Handbook
(OOH) is a publication that can provide
you with a career outlook.
Occupational Outlook Handbook (OOH)
A publication available online and in libraries that describes what
workers do, working conditions, the training and education required,
earnings, and expected job prospects in a wide range of occupations.
career outlook
The number and types of jobs available in any field.
Section 37.1
Define Goals
Choosing a Career
O*NET is an important resource
on the Internet.
Occupational Information Network (O*NET)
A database that is the primary source for occupational
information in the United States; contains information
on skills, abilities, knowledge, work activities, and
interests associated with occupations.
Section 37.1
Define Goals
Choosing a Career
An internship is a way to get
on-the-job experience
internship
Direct work in a job that allows the person to get
experience, either with or without pay.
Section 37.1
Define Goals
Choosing a Career
Provide Two Sources of Career Information
for Each Resource
Section 37.1
Define Goals
Choosing a Career
Provide Two Sources of Career Information
for Each Resource
Section 37.1
Define Goals
Developing an Action Plan
Formulate Planning Goals
Make
Specific Goals
Make
Realistic Goals
Work Backward
planning goals
Small steps taken to get from where you are to where
you want to be in your career.
specific goal
A goal stated in exact terms and including some details.
realistic goal
A goal that you have a reasonable chance of achieving.
Section 37.1
Define Goals
Developing an Action Plan
The Steps to Developing
a Career Action Plan
Section 37.1
Define Goals
Developing an Action Plan
The Steps to Developing
a Career Action Plan
Section 37.1
Define Goals
Developing an Action Plan
Choosing education is much like
choosing a career.
Professionals must upgrade their
existing skills and acquire new ones.
Section 37.1
Define Goals
Section 37.1
1.
Name the first two steps in choosing a career.
The first two steps in choosing a career are to define your personal
(lifestyle) goals and conduct a self-assessment.
Section 37.1
Define Goals
Section 37.1
2.
List three considerations that will help you formulate your planning goals.
Considerations that help formulate planning goals are: be specific, be
realistic, and work backward. Other considerations include training and
education; costs; time frames; and short-, medium-, and long-term goals.
Section 37.1
Define Goals
Section 37.1
3.
Identify six areas to explore when conducting a self-assessment.
Areas to explore when conducting a self-assessment include: values,
skills, aptitudes, personality, work environment preferences, and
relationship preferences.
Section 37.2
Careers in Marketing
CONNECT What do you already know about
careers in marketing?
Section 37.2
Careers in Marketing
• Explain the importance of marketing careers to the U.S. economy.
Section 37.2
Careers in Marketing
When considering a marketing career, learn
about the requirements, opportunities,
rewards, and trends. The more information you
have, the easier it will be to make a career.
Section 37.2
Careers in Marketing
• occupational area
Section 37.2
Careers in Marketing
Questions About a Marketing Career
Section 37.2
Careers in Marketing
Questions About a Marketing Career
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Section 37.2
Careers in Marketing
Choosing a Career
Benefits of a Marketing Career
Above-Average Income
More Opportunities for Advancement
Constant Feedback from Sales Figures
Promotions Come Faster
Section 37.2
Careers in Marketing
Choosing a Career
Employment Trends in Marketing
High Level of Employment
High Competition for Managerial Positions
Marketing Programs and Staff Are Expanding
Section 37.2
Careers in Marketing
Job Levels in Marketing
Provide the
Different Levels of
Jobs in Marketing
and Provide Two
Facts About Each
Level.
Section 37.2
Careers in Marketing
Job Levels in Marketing
Provide the
Different Levels of
Jobs in Marketing
and Provide Two
Facts About Each
Level.
Section 37.2
Careers in Marketing
Occupational Areas
Occupational Areas
Advertising
Product Management
Customer Service
Professional Sales
E-Commerce
Public Relations
Entrepreneur
Real Estate
Fashion Merchandising
Restaurant Management
Financial Services
Retail Management
Food Marketing
Sales Management
Importing/Exporting
Service Marketing
International Marketing
Sports Marketing
Marketing Research
Travel/Tourism/Hospitality Marketing
Pharmaceutical/Medical Marketing
occupational area
A category of jobs that involve similar interests and skills.
Section 37.2
Careers in Marketing
Section 37.2
1.
Name three benefits of a career in marketing.
Benefits include varied and interesting work, good salary, room for
advancement, and perks.
Section 37.2
Careers in Marketing
Section 37.2
2.
Identify and rank the ten major areas that you should consider when
investigating careers. (Rank 1 as your highest priority and 10 your
lowest priority).
Accept any order, but rankings should include personal lifestyle goals,
values, interests, skills, aptitudes, personality, environmental and
relationship preferences, careers goals, and employment trends.
Section 37.2
Careers in Marketing
Section 37.2
3.
List five resources for researching careers.
Resources may include: persons working in a particular field, the ,
Department of Labor brochures, training courses and seminars,
internships, and trade associations and Web sites.
End of
Chapter 37
identifying career
opportunities
Section 37.1
Define Goals
Section 37.2
Careers in Marketing