Transcript 8.01 Interpret the resources in career decision-making

8.01 Interpret the
resources in career
decision-making
A. How do I chose a career?
• 1. Job vs. Career
– JOB – specific work assignment within a business
– CAREER – lifelong field of employment ( may include
various jobs
• 2. Career Planning
– Lifestyle goals
– Self-assessment
• Values, interests, aptitudes, skills
B. CAREER PLANNING
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1.
OUTLINING STEPS
INVOLVED IN
REACHING A
CAREER GOAL
LIFESTYLE GOALS
– WORKSHEET
CAREER PLANNING
2. SELF-ASSESSMENT – ALLOWS A
PERSON TO TAKE A CLOSE LOOK AT
HIM/HER SELF & EVALUATE:
 VALUES – BELIEF SYSTEM THAT GUIDES HOW
WE LIVE
 INTERESTS – WHAT WE PERSONALLY ENJOY
 APTITUDES – TALENTS OR ABILITIES THAT
COME NATURALLY
 SKILLS – ABILITY TO PERFORM A SPECIFIC TASK
CAREER PLANNING
• 3. EVALUATE CAREER OPTIONS
– O*NET – (OCCUPATIONAL INFORMATION
NETWORK); PROS & CONS OF A JOB
• 4. EXPERIENCE/TRAINING
– CO-OP – A SCHOOL TEAMS WITH EMPLOYERS TO
ALLOW STUDENTS TO RECEIVE ON-THE-JOB
TRAINING
– APPRENTICESHIP – TRAINING FOR AN
OCCUPATION UNDER THE DIRECTION OF A
SKILLED WORKER
EXPERIENCE/TRAINING
• ASSOCIATE DEGREE – 2 YEAR DEGREE USUALLY
EARNED FROM A COMMUNITY COLLEGE
• MAJOR – SPECIFIC FIELD OF STUDY IN COLLEGE
• BACHELOR DEGREE – DEGREE EARNED AT
MOST 4-YEAR COLLEGE PROGRAMS
• MASTERS DEGREE –DEGREE EARNED AFTER A
BACHELORS AT MOST 4-YEAR COLLEGE PROGRAMS,
TAKES 1-2 years
C. How do I plan my goals?
• BE Specific – DETAILS!!
• BE Realistic – REASONABLE &
ACHIEVEABLE
• Short-term – WITHIN A YEAR
• Long-term - MORE THAN A YEAR
D. How do I create a career plan?
• Step 1: Set career goals
• Step 2: Develop an
education/professional development plan
• Step 3: Create a plan of action
E. Marketing careers
• Characteristics of a marketing career
– Diverse jobs (buying, selling, creating, advising, designing ads)
– 33% of U.S. jobs involve marketing
– Above average income
– Advancement
– Can be stressful
Marketing careers
• Employment trends are projected to
continue at a high level through 2012
• Occupational area
– Advertising
– Customer service
– E-commerce
– Entertainment marketing
Occupational area
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Entrepreneur
Fashion merchandising
Financial services
Food marketing
Hospitality marketing
Importing/exporting
Market research
Pharmaceutical marketing
Occupational area
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Product management
Professional sales
Public relations
Real estate
Restaurant management
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Retail mgt.
Sales mgt.
Service marketing
Sports marketing
Travel/tourism
E. Job levels
• Entry-level jobs – no experience needed; very few
decisions to make
• Career-sustaining jobs – higher level skills; more
decisions (head teller at a bank)
Job levels
• Marketing specialist employees - a team leader;
involved in daily decision-making (account executive at an ad
agency)
• Marketing supervisors – requires good management
skills; must make smart decisions on a regular basis; higher
income (customer service manager at a bank)
• Managers and CEOs/owners – top level job; highly
skilled, run the business; responsible for success/failure (Chief
Financial Officer of Marriott Corp.