Transcript 1.02 Understand career opportunities in marketing to make career

Understand career opportunities
in marketing to make career
decisions
Career Opportunities
•
Identify types of businesses that offer careers
in marketing.
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–
Almost all businesses have marketing careers;
manufacturing, retail, wholesale, transportation
services, community/social services, education,
etc.
The great thing about marketing is it is a function
that is needed in every company in every industry,
so career potential is unlimited.
Marketing Careers
•
Describe the following marketing careers:
1.
2.
3.
Marketing research – learn about the markets and what influences
customers’ purchasing decisions
Advertising – reach out and attract customers
Product management – functions pertaining to the product
component of the marketing mix
4.
Distribution/Warehousing – channel management
5.
Sales – influencing the customer to purchase
6.
Retailing – store management
7.
Service marketing – marketing intangibles
8.
Customer service – satisfying customers
Skills necessary for marketing
careers
•
Describe well-recognized traits and skills
needed for success in marketing careers.
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Honest and trustworthy
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Knowledgeable (about sales and product)
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Enthusiastic
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Technically savvy
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Reliable
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Self-motivated and goal oriented
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Communication skills (communication is at the center of all marketing
activities)