Transcript Criticisms of Marketing - Westmoreland High School

UNIT 1: Why Take
Marketing?
Business Major in college?
Marketing Job?
Personal Use?
Heard it was easy?
Mr. Smith is the coolest?
MVCC Dual Credit!!!!
One of the first Business courses you will
take in most colleges is Principles of
Marketing.
 If you don’t understand basic
marketing theory and language when
you get there, you may be in trouble
before you start.

Why Marketing?
Why Marketing?

1 in 5 college
students major in
Business
Management.
11 million
employees are
needed by 2015
in 11 business
related careers
requiring a
college degree.
 *** U.S. Dept of
Labor ***

 The
skills learned in high school
Marketing can enhance your
worth to your employer.
Why Marketing?
2 of top 10 largest growing
career areas not requiring
college degrees are Cashiers
and Retail Salespersons.
 30 million + employees will be
needed by 2015 in 14
business-related career areas
not requiring a college degree.
 These careers have average
incomes in excess of $20,000.
 *** U.S. Dept of Labor

Why Marketing?

Regardless of the career field, employers
want people who have these skills:
Problem solving
Critical thinking
Understanding of
business/profit
Organization
Accuracy
Integrity
Use of technology
Why Marketing?
All skills that are essential for this course

On Business
◦ Marketing research helps businesses
develop products that will satisfy
customers in attractive
segments of the market
Impact of Marketing

On Individuals
◦ Makes life easier
◦ Creates Jobs
 1/3 of all jobs in the U.S.
are marketing related
◦ Marketing skills help you
in any career
Impact of Marketing

On Society
◦ More efficient Automobiles
◦ Safer Products
◦ Improved Standard of Living
 Average value of resources produced by a country
relative to its population
Impact of Marketing

Impact on Society cont…
◦ Marketing increases public awareness of social
issues
Impact of Marketing

Social Responsibility
◦ Concern about company actions on others
◦ Do you think social responsibility is increasing
or decreasing in business today?
◦ Increasing…Why
 Consumerism: Organized Action of groups of
customers seeking to influence Business
 Boycott: Refusal to purchase a particular product
due to a social belief
Social Responsibility

Social Responsibility cont…
◦ Government Regulation
 Consumer Bill of Rights
◦ Developed under JFK
◦ Protects consumers from
bad business practices
Social Responsibility

Social Responsibility cont…
◦ Business Regulate Themselves
 How & Why?
 Code of Ethics
 Statement of
company
responsibilities as it
pertains to honest
& proper conduct
 Social Action
◦ When businesses use
their resources to
help society
Social
Responsibility

Without marketing, how would the
customer… (VERY IMPORTANT!!!!!)
◦
◦
◦
◦
◦
Find out about the product
Gather information about the product
Locate the product
Pay for the product
Transport the product
Without Marketing…