Transcript 4.04 Understand activities and careers in marketing.

4.04 PowerPoint
4.04 Understand activities and
careers in marketing.
Marketing
Marketing is not an
event, but a process . . .
It has a beginning, a
middle, but never an
end, for it is a process.
You improve it, perfect
it, change it, even
pause it. But you never
stop it completely.
- Jay Conrad Levinson
Marketing is…
• Developing, promoting, pricing, selling,
and distributing products
• Needs vs. Wants
A target market is…
• The group of consumers a business
desires to have as customers.
• Customer vs. Consumer
– Customer buys the product
– Consumer uses the product
Products are…
• Both goods and services
• Goods are tangible
• Services are intangible
The benefits to
marketing are…
•
•
New and improved products
Lower prices
Marketing Mix (The 4 P’s)
1. Product
2. Place
(Distribution)
3. Price
4. Promotion
Product
• What are
products?
• How are new
products
developed?
• How are existing
products
improved?
Place
• Where are
products available
for sale?
• How do the
products get
distributed to
stores and
consumers?
Pricing
• How do sellers
know what price
to charge?
• What factors
influence prices?
Promotion
• How are customers
made aware of
products?
• How does the
seller entice the
buyer to purchase
the product?
Marketing Careers
• Fashion
Merchandising
• Travel and Tourism
• Marketing
Management
• Market Researcher
Marketing Careers
• Salesperson
• Sports and
Entertainment
Marketing
• Sales Manager
• Telemarketer
Marketing Careers
• Buyer
• e-Marketing