Transcript Marketing Outside the Box - Career Quest Training Center

What is Marketing
Making the
Phone Ring
Marketing Activities
• Return to Kindergarten
–You Walk
–You Talk
–You Love Show & Tell
You Walk
• Face-to-Face Advantage
• Access to pool of clients
• 3 ft Rule Important
• Become a Familiar Face
You Talk
• Get out and network
• Talk to organizations
• Talk to businesses
• Help from “Gatekeepers”
You Show
• “Intangible” product sale
• Make customers feel what
your selling them
• Create Travel Albums
• Use Destination DVDs
You Show
• Sponsor “Travel” Day/Night
–Cruise Night
–Disney Night
–Vegas Night
–Golf Day
Now Tell
• Marketing Plan MUST
include Advertising
• “Inside the Box Advertising”
–Radio
–Cable TV
Now Tell
–Magazine
–Newspaper
–Yellow Pages
Now Tell
• The Internet
–Feasible for business
–Cost-per-Click
–Set-Price Advertising
Website Reminders
“10” Second Rule
CAPTURE THE USER
• Ask others to evaluate your
website & get feedback
• See if they see the “image”
your trying to project
Website Reminders
• Modify your website on a
regular basis
• Add a comments section
• Add a BLOG
Outside the Box
• You are local, think Local
• What local advertising is
already available in your
community?
Signs for Cars
• How much time do you:
–Spend in your car driving
–Spend sitting at red lights?
–Is your car parked in lots?
–Is your parked on streets?
Signs for Cars
www.signsnow.com
Car Advertising is the fastest
growing form of advertising.
Grocery Stores
• Register Tapes
• Ad Carts
• Bus Stop Benches
Restaurants
• Lobby Displays
• Placemats
Movie Theatres
• Movie Facts
moviefactsinc.com
• Cinema Slide
screenvision.com
Direct Marketing
• Use materials that get noticed.
–Postcards
–Coconuts via USPS
–Do Your Materials Sell You?
• Letterhead
• Labels
• Business cards
• Presentation folders
Creative Promotions
• Family of 4 Bound for Disney World
– Send the kids a letter from Mickey
– Put their tickets in a Travel Bag with
lots of fun Disney items
Creative Promotions
• 4 Couples headed to Las Vegas
– Present tickets in a slot cup with cards
– Add dice & sight seeing information for
added fun
Creative Promotions
• Couple going to Sandals (Jamaica)
– Present their tickets in a beach towel
– Add snorkeling masks for added fun
Marketing Calendar
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Put the calendar on your office wall
Allows you to see 6 or more months
Constant reminder to plan ahead
Doesn’t clutter client info
– Meetings/shows you plan to attend
– Weeks/months a campaign is running
Conclusion
• Marketing is Trial & Error
–Customize these ideas to
meet your needs
–Be Creative
–Don’t be afraid to try
something new