Transcript Assignment Details

Introduction to Marketing
Assignment Details
March 2016
Lecturer: Marie Jones
Click to add Text
Assignment Details
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Creation of a short visual advertising video
（1-2 mins）AND
10 minute group presentation on given
marketing scenario = 20%
Details on marking scheme and criteria later
Written group paper on your marketing plan
for the advertisement and presentation –
using the marketing strategies and tools you
have learned = 30%
Requirements
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ALL students must help to prepare and speak
during the presentation
ALL students must help to write the group
paper
You will be asked questions at the end of your
presentation which will count towards your
individual mark
Requirements continued。。。。
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You will give peer feedback on your group
members performance during the task
preparation. Your score will count towards
your individual mark
You will actively listen to other's
presentations, and vote for which group you
think is the best for Peer Evaluation bonus
points
NOTE: You cannot vote for your own group!
Presentation Details
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Presentations will be scheduled for week
commencing Monday 18th April (Week 4)
10 minutes presentation time per group (to
include showing of your visual advertisement）
You may use: Smartphone camera and video，
PowerPoint, Word, blackboard, handouts /
leaflets (ask the teacher if you have more
requirements)
Presentation details continued。。。
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There will be practice time in tutorials to present to
a smaller audience and get feedback
If you fail to participate in group preparation or fail
to show up for the presentation, you will receive 0%
for this part of the module
Any genuine sickness or other reasons for nonattendance must be reported to the office and the
teacher
The Scenario
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Are you ready for The Big Reveal…???
The Scenario
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You are a group of 40-50 year old women
from Nigeria. You want to start your own
childcare business, and must write a
marketing plan to convince your local bank to
give you a loan.
The Scenario
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Happy with the scenario…?
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I didn't think so!
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Remember the 'foot in the door' technique?
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So…..only joking!!
The Real Scenario
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The new Disney Theme Park in Shanghai
needs you!
Scenario details…
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You are a freelance Marketing team aiming to reach
the over-50 age group at the new Walt Disney Park,
Shanghai
You will compete with other Marketing teams to
'win' funding for your advertising campaign
You will create a short visual advertisement (1-2
mins long) and present to the Marketing Board at
Disney, Shanghai, to win the advertising contract
You will also hand in a written group Marketing Plan
outlining your Marketing Strategies for your
advertising campaign
Presentation Preparation
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Who are your team members – use their
personality styles and skills to your best
advantage!
Who is confident at using technology？
Who is the best speaker?
Who will be best at editing the written paper?
Presentation Mark Scheme
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20% content
20% materials / media
20% image and credibility
15% performance
10% peer evaluation
10% bonus for the 'winning' group
5% VIVA questions
TOTAL = 100%, worth 20% of the module mark
Presentation Mark Scheme details
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20% content – evidence of research and
referencing, quality of information, strength of
arguments
20% materials / media – quality of written
materials (spelling, editing etc), use of
appropriate media for target audience
20% image and credibility – your appearance,
professionalism, believability as a group
Presentation Mark Scheme
continued…
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15% performance – speaking tone and clarity,
pronunciation, confidence, body language, group
timings
10% peer evaluation – you will submit group peer
evaluation forms, voting for the best group (not
yourselves!)
10% bonus for the 'winning' group - you will vote for
your winning group (not yourselves!!)
5% VIVA questions – questions will be asked by the
panel at the end of your presentation
Group Written Paper Mark Scheme
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One paper to be submitted per group
Outlining your Marketing Plan and Marketing
Strategy for your presentation
Maximum: 2000 words (12 point font size).
Images and appendices can be included if
required.
Format: Use Marketing Plan format.
Group Written Paper Mark Scheme
continued….
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50% content – evidence of research and
referencing, demonstration of understanding of
Marketing Plan and Strategies, quality of
information, strength of arguments, evidence of
understanding of team dynamics/ skills
50% quality of written materials – use of appropriate
Marketing tools and terms, formal language,
evidence of spellcheck, editing, proofreading,
structure of paper, logical format
TOTAL = 100%, worth 30% of the module mark
Over to you….
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Good luck!
Some Background Information…...
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https://www.shanghaidisneyresort.com/en/
https://en.wikipedia.org/wiki/Shanghai_Disney_Resort
http://www.chipandco.com/10-adult-dos-walt-disney-world-173553/
https://disneyparks.disney.go.com/blog/destinations/shanghai-disney-resort/
http://www.marketingdonut.co.uk/marketing/sales/marketing-to-older-customers
http://wwd.com/business-news/marketing-consumer-behavior/the-over-50s-in-japan-andchina-7846924/
Cultural Representative Program - China
As a Cultural Representative in this 12-month program, participants can greet and interact with guests while
sharing the wonders of China's amazing culture. Colorful sights and sounds greet guests as they are
transported to the exquisite beauty, complexity and serenity that is China. Within China, guests will find the
Hall of Prayer for Good Harvests, a large market place of indoor shops, an art gallery, and the Lotus Blossom
Café, a counter service restaurant, and the elegant Nine Dragons restaurant offering a diverse menu.
The most important ingredient of the China Pavilion is its cast members. We recruit friendly, outgoing,
hospitality-oriented people throughout China to represent the culture, traditions, and history of the entire
country. Participants have the chance to greet and interact with people from across the globe – all while
sharing their own heritage. Participants will also contribute greatly to our overall guest experience across the
Walt Disney World® Resort, including the Kidcot Fun Stop.