Transcript Computer Use In The Marketing Field

Computer Use In The
Marketing Field
Presentation by:
Joe Koury
Business Marketing
• The process of planning and executing the
conception, pricing, promotion and
distribution of ideas, goods and services to
satisfy customers.
Computers definitely make this field of work
a lot easier!!
Required Course Work
• Major Requirements (12 hours)
– Marketing (Intro)
– Consumer Behavior
– Marketing Research
– Marketing Policies & Strategies
• Major Electives (15 hours)
– Choose five from a list of ten courses.
Typical Marketing Jobs
• Sales
• Advertising & Promotions
• Research
• International Marketing
• E-Commerce
Sales Marketing &
Computers
• The computer is used to advertise.
• You may use the internet to look up the
value of the item being sold.
• You may use power point to aid you in the
presentation of your item.
• You may use excel to keep track of your
sales records.
Sales Marketing
Advertising & Promotions
• Computers aid in getting the attention of
prospects by making the design of signs,
brochures, commercials, and direct
mailings a lot easier.
Programs used:
Word, Publisher, Photo Shop
Advertising & Promotions
Computers in
Marketing Research
• Specifies the information required to
address issues.
• Designs the method for collecting
information
• Manages and implements the data
collection process
• Analyzes the results
• Communicates the findings and their
implications.
Marketing Research
International Marketing
• Computers make it possible to connect
you with the world with out the time
consuming travel.
– Video conference
– Email
– Picture messaging
– Text messaging
International Marketing
E-Commerce
• You are able to sell products with out
having to meet face to face.
• Consumers are able to shop at their own
leisure, without the pressures of pushy
salespeople.
Examples:
Ebay & Amazon
E-Commerce
The Future Role of Computers In
The Marketing Field
• Increase speed of the selling process.
• Digitalize all paper media
• Make research less stressful and faster
• Enable all transactions to be made
electronically.
Other Future Uses of Computers
• Can be used to aid more in the teaching of
students on various topics
• Can be used to enhance the gaming
experience of gamers
• Can be used to perform surgeries on sick
patients
Other Future Uses of Computers
(Cont.)
• Can be used as security devices
• Can be used to hold meetings between
important figures so they don’t have to
travel as much
• Can be used to further explore space and
travel
The Use of Computers In My
Current Career
• Own and operate a Hookah Lounge
– Advertising
– Payroll
– Bookkeeping
Helping With The Knowledge of
Computers
• Teach kids computer use at an early age
• Expand computer use in the work field
• Share new ideas on how to complete tasks
on the computer more efficiently with
others
THANK YOU!!
• Questions??