Transcript CHAPTER 1 Marketing Management Series Event

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CHAPTER 13
Quick Serve Restaurant Management
Individual Series Event
Description
 The Quick Serve Restaurant Management Individual
Series Event consists of a 100-question, multiplechoice comprehensive exam and role-plays.
 The role-play portion of the event requires
participants to accomplish a task by translating what
they have learned into effective, efficient, and
spontaneous action.
(continued on the next slide)
MARKETING
© 2009 South-Western, Cengage Learning
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CHAPTER 13
Quick Serve Restaurant Management
Individual Series Event
(continued from the previous slide)
Description
 The five performance indicators specify the distinct
tasks the participant must accomplish during the
role-play.
 Students have ten minutes to prepare their strategy
and ten minutes to explain it to the judge.
 The judge can ask questions during or after the
presentation.
MARKETING
© 2009 South-Western, Cengage Learning
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CHAPTER 13
Quick Serve Restaurant Management
Individual Series Event
Scenario
 You must also develop an advertising campaign that
shows how Burger Barn is helping to fight obesity by
giving customers more healthy choices.
 The advertising campaign must give young people
incentives for making healthy diet choices.
 Also, Burger Barn must become active in the
community to promote physical fitness.
 You must determine an event for Burger Barn to
sponsor that confirms its commitment.
MARKETING
© 2009 South-Western, Cengage Learning
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CHAPTER 13
Quick Serve Restaurant Management
Individual Series Event
Performance Indicators Evaluated
 Lead the way for change.
 Identify product opportunities.
 Generate product ideas.
 Explain nutritional standards.
 Explain the components of advertisements.
MARKETING
© 2009 South-Western, Cengage Learning