Transcript CHAPTER 6 Automotive Services Marketing Individual Series Event

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CHAPTER 6
Automotive Services Marketing
Individual Series Event
Scenario
 Quick Stop is a busy gas station/ convenience store.
 You are the assistant manager for this popular
service station.
 Your task is two-fold—you must convince the owner
of the station to repair the gas pumps immediately,
and you must create a special promotion to bring
back customers to your service station.
MARKETING
© 2009 South-Western, Cengage Learning
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CHAPTER 6
Automotive Services Marketing
Individual Series Event
Description
 You will present your proposal to the owner of the
service station.
 Description of the Proposal
 Write down the main points that you want to emphasize to
the owner of the service station.
(continued on the next slide)
MARKETING
© 2009 South-Western, Cengage Learning
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CHAPTER 6
Automotive Services Marketing
Individual Series Event
(continued from the previous slide)
Description
 Description of Promotion Plan
 Outline your plan for a promotion to keep loyal customers
coming to your service station.
 Remember, they are upset about high gas prices and
problems with the “pay at the pump” service and inoperable
gas pumps.
 Role-Play
 Translate what you have learned into effective, efficient, and
spontaneous action, demonstrated in a role-play.
MARKETING
© 2009 South-Western, Cengage Learning
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CHAPTER 6
Automotive Services Marketing
Individual Series Event
Performance Indicators Evaluated
 Explain the nature and scope of the product/service
management function.
 Identify routine activities for maintaining business
facilities and equipment.
 Describe the product mix that will be used to meet
customer expectations.
 Explain the nature of positive customer/client relations.
 Evaluate the customer experience.
MARKETING
© 2009 South-Western, Cengage Learning