Transcript How to market a business? - STUDIOUS

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CHAPTER 4
Creative Marketing Project Event
Purpose
 The Creative Marketing Project gives You, the
student, an analytical and creative approach to the
marketing process by actively engaging YOU in the
marketing activities of your community.
 It is designed to encourage YOU to recognize
marketing as a force for the economic and social
good of the community.
(continued on the next slide)
MARKETING
© 2009 South-Western, Cengage Learning
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CHAPTER 4
Creative Marketing Project Event
(continued from the previous slide)
Purpose
 Your project might concern itself with finding new
markets for local products, promoting the
community’s resources, increasing the trading area
of facilities, increasing local sales, increasing local
employment, providing better shopping facilities, or
solving marketing problems or challenges affecting
the local community.
MARKETING
© 2009 South-Western, Cengage Learning
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CHAPTER 4
Creative Marketing Project Event
Description
 You will prepare a written entry for this project and
an oral presentation to sell your research findings.
 The oral presentation must cover all performance
indicators.
 You must present a compelling reason for your
marketing plan
 This project is limited to 10 numbered pages,
including the appendix and excluding the title page
and table of contents.
(continued on the next slide)
MARKETING
© 2009 South-Western, Cengage Learning
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CHAPTER 4
Creative Marketing Project Event
(continued from the previous slide)
Description
 Major parts of the written project include the
Executive Summary, Introduction, Procedures and
Research Methods Used, Findings and Conclusions,
Recommendations, Bibliography, and Appendix.
MARKETING
© 2009 South-Western, Cengage Learning
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CHAPTER 4
Creative Marketing Project Event
Scenario
 You have been hired by your chosen company to
conduct research for attracting an appropriate
customers and additional business activity to your
company.
 You must consider the population of your city, the
available workforce, economic incentives, and the
marketing and distribution of the products/services
produced by the company you are trying to attract
new customers.
MARKETING
© 2009 South-Western, Cengage Learning
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CHAPTER 4
Creative Marketing Project Event
Performance Indicators Evaluated
 Describe the project in an organized, clear, and
effective presentation.
 Identify the marketing information needs of this
research project.
 Interpret descriptive statistics used in the decision
making process.
 Explain the findings and recommendations.
 Demonstrate professional appearance, poise, and
confidence.
MARKETING
© 2009 South-Western, Cengage Learning
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Have you talked to your company?
•What type of results does your company wish to
accomplish?
•What methods will you be helping your clients?
• Social Networking?
• Email survey?
• Flyers?
MARKETING
© 2009 South-Western, Cengage Learning