Transcript CHAPTER 1 Marketing Management Series Event

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CHAPTER 4
Creative Marketing Project Event
Purpose
 The Creative Marketing Project gives participants an
analytical and creative approach to the marketing
process by actively engaging students in the
marketing activities of their community.
 It is designed to encourage students to recognize
marketing as a force for the economic and social
good of the community.
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MARKETING
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Creative Marketing Project Event
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Purpose
 Your project might concern itself with finding new
markets for local products, promoting the
community’s resources, increasing the trading area
of facilities, increasing local sales, increasing local
employment, providing better shopping facilities, or
solving marketing problems or challenges affecting
the local community.
MARKETING
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Creative Marketing Project Event
Description
 You will prepare a written entry for this project and
an oral presentation to sell your research findings.
 The oral presentation must cover all performance
indicators.
 You must present a compelling reason for a
company to locate in your city.
 This project is limited to 30 numbered pages,
including the appendix and excluding the title page
and table of contents.
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MARKETING
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Creative Marketing Project Event
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Description
 Major parts of the written project include the
Executive Summary, Introduction, Procedures and
Research Methods Used, Findings and Conclusions,
Recommendations, Bibliography, and Appendix.
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Creative Marketing Project Event
Scenario
 You have been hired by your city to conduct
research for attracting an appropriate company and
additional business activity to your community.
 You must consider the population of your city, the
available workforce, economic incentives, and the
marketing and distribution of the products/services
produced by the company you are trying to attract to
your community.
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Performance Indicators Evaluated
 Describe the project in an organized, clear, and
effective presentation.
 Identify the marketing information needs of this
research project.
 Interpret descriptive statistics used in the decision
making process.
 Explain the findings and recommendations.
 Demonstrate professional appearance, poise, and
confidence.
MARKETING
© 2009 South-Western, Cengage Learning