Transcript Internet Marketing Business Plan PowerPoint

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CHAPTER 3
Internet Marketing Business Plan Event
Scenario
 This event requires you to research and design a
plan to start or improve an existing Internet
marketing business.
 Your business plan will be based upon research and
conclusions that are supported by your findings.
MARKETING
© 2009 South-Western, Cengage Learning
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CHAPTER 3
Internet Marketing Business Plan Event
Description
 This project consists of two major parts: the written
document and the oral presentation.
 The project will be completed by one to three students.
 All participants must present the project and respond to
questions asked by the judge/audience.
 The oral presentation will include ten minutes for
students to explain and describe the project followed by
five minutes for the judge’s question.
(continued on the next slide)
MARKETING
© 2009 South-Western, Cengage Learning
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CHAPTER 3
Internet Marketing Business Plan Event
(continued from the previous slide)
Description
 Parts of the written Internet marketing business plan
include the following:
 Executive Summary
 Introduction
 Analysis of the Business Situation
 Planned Operation of the Proposed Business/Product/Service
 Planned Financing
 Conclusion
 Bibliography
 Appendix
MARKETING
© 2009 South-Western, Cengage Learning
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CHAPTER 3
Internet Marketing Business Plan Event
Performance Indicators Evaluated
 Identify the potential for Internet marketing.
 Design and conduct a marketing research study to
identify the potential for Internet marketing.
 Conduct marketing research.
 Prepare a written proposal for an Internet marketing
business based on the market research.
 Request financing for the proposal in a role-playing
interview with a bank or venture capital official.
MARKETING
© 2009 South-Western, Cengage Learning