The Art of Teaching: Serving the Greater Good
Transcript The Art of Teaching: Serving the Greater Good
The Art of Teaching: Serving
the Greater Good
Raymond P. Fisk
University of New Orleans
Finding Your Own Style
Work at the art of teaching, but find your own
Stay focused on captivating and inspiring
Use humor, but carefully.
Take risks, make mistakes.
Don’t be afraid to be theatrical.
Don’t be afraid to be stern.
Don’t be afraid to be obsessive.
Students as Customers vs.
Calling students “customers” is common.
While I think there are some very important
customer service aspects to working with
students, I think they are primarily our
Hence, “serving the greater good” means
serving the many customers awaiting our
• This popular description of the stages
of knowledge captures a common flaw
in business education.
It is easy to focus on the cognitive
knowledge of marketing.
It is harder to teach students the
emotional meaning of marketing.
It is even harder to coach them through
the process of doing marketing.
Rigor & Teaching Evaluations
• There is a common notion that
being a more rigorous teacher
causes lower teaching evaluations.
– It can, if students are convinced the
rigor is unfair.
– It won’t, if students are convinced the
rigor is necessary.
• Students will rise to inspiring
Handout Examples of My Own
• Marketing Skill Set
• Guideline for Marketing
Guidelines for Preparing
for Marketing Strategies