Transcript The Art of Teaching: Serving the Greater Good

The Art of Teaching: Serving
the Greater Good
Presented by
Raymond P. Fisk
University of New Orleans
Finding Your Own Style
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Work at the art of teaching, but find your own
style.
Stay focused on captivating and inspiring
students.
Use humor, but carefully.
Take risks, make mistakes.
Don’t be afraid to be theatrical.
Don’t be afraid to be stern.
Don’t be afraid to be obsessive.
Students as Customers vs.
Products
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Calling students “customers” is common.
While I think there are some very important
customer service aspects to working with
students, I think they are primarily our
“products.”
Hence, “serving the greater good” means
serving the many customers awaiting our
graduates.
Learn-Feel-Do
• This popular description of the stages
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of knowledge captures a common flaw
in business education.
It is easy to focus on the cognitive
knowledge of marketing.
It is harder to teach students the
emotional meaning of marketing.
It is even harder to coach them through
the process of doing marketing.
Rigor & Teaching Evaluations
• There is a common notion that
being a more rigorous teacher
causes lower teaching evaluations.
– It can, if students are convinced the
rigor is unfair.
– It won’t, if students are convinced the
rigor is necessary.
• Students will rise to inspiring
challenges.
Handout Examples of My Own
Obsessiveness
• Marketing Skill Set
• Teamwork
• Guideline for Marketing
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Strategy
Guidelines for Preparing
Papers
Presentation Guidelines
for Marketing Strategies
Handouts