Transcript E-business models * Thursday *

E-business models
* Thursday *
Niina Aaltonen
Jonna Kalermo
www.viant.com

Business model: consultant company
specialized in digital businesses
 Infrastructure provider – custom software
supplier
 Special services for new ventures and
spinoffs from established companies
Selling/serving online/offline

developing the digital operating model and
business strategy
 principal investing, incubation, and
designing, building, and growing digital
business
 go-to-market planning
Selling/serving online/offline
cont.

on- and off-line marketing programs
 on-line brand creation and site design
 systems integration and maintenance
 ongoing promotion and branding
 seeking out or reacting to new market
opportunities
Customization

Highly customized full-scale consulting
services
 Offers relationships, client and partner
network, allies and partners
Likely revenues

Service and consulting fees
 System integration fees
 Fixed and/or hour-based invoicing
Likely costs

Service delivery expenses
 Design and programming (SW and HW)
 Content/info asset management
 Operating costs
 Employment costs
 Business development (e.g. training)
 Marketing (advertising, PR)