Transcript Last times pic and title

More free ways to market your business
Last times pic and title
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Last time we
discovered …..
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Where is your next customer coming
from?
Existing Customers
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3
More customers
More transactions per customer
More value per transaction
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Helen
£150k
from
phone
calls and
emails
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Why most marketing
is expensive… and
why most of it fails.
Complexity
No Follow up
Lack of Time
Don’t Test, Measure & Improve
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How to save
£180,000 and
grow sales by
31%.
Customer
profiles
ROI
focus
STOP
Digital
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Social Media Myths
F:\SociaL MEDIA mp4\SociaL MEDIA mp4.html
Forget “dangerous” likes
Forget Offline Advertising
Outdoor media
New website
ROI
Plan Mobile etc
PR
PPC
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Sensory marketing
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Multi-channel marketing
Offline
Online
Networking
Events
Phone
Leaflets / pdf
Adverts
Data analysis
Beer glasses
Analytics
CRM
Cloud
Kindle
Triberr
ScoopIT
YouTube
#
WordPress
Etc.
Etc.
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The questions
customers and
prospects ask
Your biggest marketing challenge?
CONTENT
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Plain English or Portuguese?
Language
Jargon
Accessibility
Technology, SEO, Content,
Layout ….
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The simplest way to keep your
customers (and prospects) returning
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Content
Smile
Price v Utility
Ease of Use
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Communication
& negotiation
skills
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Quaker
Oats
In US, Mikey
Research
Correct
Inform
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healthy cereal
Negotiation lessons from
children
Ask
Persistence
Offline & Online
Don’t know you can’t…
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Advanced thinking strategies
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Nudge
Facebook Ads
STICK
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More free marketing ideas
MasterMind Group
Marketing resource directory
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Stefan Drew
StefanDrew.com
Twitter StefanDrewe
Join me on Linkedn
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