Transcript Intellitracker

Web Analysis & Online Integration
David Hudson
Commercial Director
Intellitracker Ltd
www.intellitracker.com
Drive - Don’t Run
[drive]
v. drove, driven, driving
to move along or advance quickly as if
pushed by an impelling force
[run]
v. ran, run, running
to be in operation, to continue in operation
Agenda
• Single Customer View
– Offline model (CRM)
– Online model (web analytics)
– An integrated view
Offline Model
Household
Contacts
Transactions
Online Model - Web Analytics
Page View Centric
Visitor Centric
(Google Analytics)
(Most Web Analytics Systems)
Visitor
Visit
Visits
Page Views
Views & Events
Contact Centric Web Analytics
Contact Centric
Contact
A Contact can use
multiple devices
Visitors
A Visitor is a Device
or Browser (and is
NOT a person)
Visits
Views and Events
Online – Offline Integration
Offline Model
Online Model
Household
Contacts
Contact
Visitors
Visits
Transactions
Views and Events
Available Information
•
•
•
•
•
•
•
•
Geography - Country / Region (Town)
Campaigns – Email / Promotions / Affiliates / Banners / Links / Offline
Search Terms - Search Engine / PPC
Forms – Business data (Site Search / Interest / Demographics)
Content – Pages / Channels
Calendar – Dates / Times / New / Repeat / Frequency / Recency
Technical – Browser / Operating System / ISP / Organisation
Commerce - Products / Values / Currency
• Inference:
– Needs, Wants, Desires, Preferences, Affinity, Attitudes etc.
Thank You
www.intellitracker.com
0845 680 1920
[email protected]
David Hudson – Commercial Director