Transcript - PickUrProjects

“Serving People is Serving God”
CONTENT
Product Introduction
PRODUCT PLAN
MARKETING PLAN
FINANCIAL PROJECTION
Product Design
Marketing Research
Cost sheet
About
Competition
Break Even Analysis
Packaging.
4 “p’s” in Marketing
Quality.
Swot Analysis
“Serving People is Serving God”
WHAT IS OUR PRODUCT?
Hygiene
Affordable price
Food pouch
Food pouch
Diet
“Annadan is Mahadan ”
WHY THIS PRODUCT?
Only one such organization is
existing in the market.
Food pouch
Many people in Mumbai are very
much health concentrated.
Many are outstation. And many
are bachelors.
“Annadan is Mahadan ”
Food pouch
MARKETING PLAN
“Time is Money ”
Marketing Research
In Industry
In Colleges
Railway Compartments
“Work is worship ”
Competition
 They are our main competitors.
They are well-known and an
brand image in the market.
Low budget and supports from
govt.
“Unity is Power ”
What differs us from DABBA-WALAS.
We are providing hygienic food
compare to them as we are working
in the different manners.
Our price is less than there price.
Food pouch
We are packing in well known ZIP
POUCH which keeps food fresh.
“Annadan is Mahadan ”
4 p’s of our business
Food pouch
Fresh food center
Banner
Pamphlets
Posters
“Serving People is Serving God”
FINANCIAL PROJECTION.
Start-up
costs
are
approximated at Rs.60,000,
which primarily consists of
product costs and expenses
associated with establishing a
marketing program.
“Work is worship ”
Cost sheet.
START UP
Requirements
Start-up Expenses
Rent
Advertisement
Salary to Employee.
Other Expenses
Cost of Production.
Total Stat-up Expenses
Cash Balance on Starting Date
Per month
Rs. 2500
Rs. 800
Rs.15000
Rs.2000
Rs 12000
Rs.32,300
Rs.60,000
“Time is Money ”
breakeven analysis.
We expect that we shall be able to sell Pouches @ 60 per
pack to daily customers in Mumbai.
Our costs per Pouch are as under:
50 Rs per pouch (on monthly basis 1000 Rs per combo
pack).
Thus contribution is Rs 30 per pack.
Thus expected profit of daily sales would be Rs 20 per
pack.
“Annadan is Mahadan ”
SWOT ANALYSIS
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
“Serving People is Serving God”