Transcript Slide 1

Market Trends
Eyal Shmueli, Director of Product Marketing
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10 Leading mobile trends
 Mobile marketing spend will surpass $1 Billion by end of 2011
 Mobile will Increasingly prompt users to interact with their
environment
 Mobile security is an issue
 "Mobile" will mean more than mobile phones
 Mobile/Social/Local combinations will explode but will generate little
revenue
 "Dumb" smartphone user
 The mobile fragmentation problem will continue
 The "Apps Vs. Internet" debate will continue...to be irrelevant
 The attention to 4G vastly outweigh the actual impact of 4G networks
 Companies will Invest first in convenient services for consumers
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Is Skype really worth 8.5B$?
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Why Microsoft is nervous about Android?
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Mobile usages increasing year after year
1. Mobile Marketing Spend will Surpass $1 Billion
2. Mobile Will Increasingly Prompt Users to Interact with
Their Environment
3. Mobile security is an issue
4. “Mobile" Will Mean More than Mobile Phones
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Four Key Trends
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Mobile Marketing
Informa forecasts that Mobile Marketing will reach a market
size of $11.4 billion by 2011
 97% of SMS are opened
 83% OF SMS are opened within an hour
 90% of email marketing are deleted unread
 Fast deployment
 Autonomous
 Secured and private
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Mobile Unified Communication
According to a research by ”Wainhouse Research” Unified
Communication market will grow to 30b$ in 5 years
 100% of the companies expect a grow in cellular expanse
 More then 1/3 of the communication expanse of an office is
on mobile phones
 50% of “work” calls are made from a mobile phone
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Connecting the mobile to the office
Voice, SMS & Emails
CTI
PSTN, VOIP & Cellular connectivity
All in one box
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Mobile OTP
A report by Goode Intelligence forecasted that mobile phonebased authentication will grow to almost $760 million in
revenue by 2014
 mobile phone-based authentication generated $381 million in
2010 (Gartner)
 CPE Vs. Cloud services
 Token or token less
 Fast deployment
 Autonomous
 Secured and private
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Mobile Banking
THE ALWAYS-OPEN, EVERYWHERE BANK
ACCORDING TO THE GSMA, ESTIMATE MARKET SIZE OF 500B$
 World wide there are 5b mobile phones
 1.4m ATMs
 500K bank branches
 Easy deployment
 ERP/CRM integration
 Work across all wireless oprators
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What dose it mean to you & Hypermedia?
It means that:
 mobile phones have become the most common
communications device around the world, companies are
naturally turning to the mobile phone as a way to reach out to
employees, customers and marketing services.
 Hypermedia is connecting the office to the
mobile world
How?
By moving from products to solutions supporting the changing
world
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Market Trends
Eyal Shmueli, Director of Product Marketing
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