Transcript Marketing - tautges12

Marketing
By Daniel Tautges
What is Marketing?
Marketing- The act or process of buying and selling in a market.
– http://www.ask.com/web?q=definition+of+marketing&qsrc=999&l
=dis&o=13755&adt=0
Marketing- The better definitions are focused upon customer
orientation and satisfaction of customer needs.
– http://www.marketingteacher.com/Lessons/lesson_what_is_mark
eting.htm
Marketing- The term marketing has changed and evolved over a
period of time, today marketing is based around providing continual
benefits to the customer, these benefits will be provided and a
transactional exchange will take place.
– http://www.learnmarketing.net/marketing.htm
Marketing Concept
Marketing Concept- Idea or strategy for
marketing a product or service.
– http://www.answers.com/topic/marketing-concept
Marketing Concept- is a leader in the direct
commerce industry, offering a range of proven,
results-oriented marketing strategies to help
companies achieve maximum success and
profitability.
– http://www.marketingconcepts.com/
Cell Phones
Smaller
More memory
MPS’s on the phones
More features
Computer’s
Faster
More memory
More efficient
Smaller
Cars and Trucks
Leather
Stereos
More Efficient
More miles per gallon
Are the products successful or not?
Cell phones
– Yes because everybody loves to have new feathers
on their phones.
Computers
– Yes because people like going on their computer and
it takes about 1 second to get connected to the
internet
Cars and Trucks
– Some of them because they have better gas mileage.
Why do you think they are
successful?
Cell phones
– Smaller, More features , More memory, and
Computers
Cars and Trucks
“4 Ps”
Price
– The value of money placed on a good or service.
Place
– Having a product where customers can buy it.
Portion
– Telling the customer about the product
Product
– the physical features of the product, or the intangible
aspects of the service