Transcript Mark Calzaverini

Mark Calzaverini
Affiliate Marketing Manager at Directflights.com
About Me
Me
About
•
Born in Surrey 32 years ago to an Italian father and an English mother
•
Attended the University of Surrey, graduated in (BSc) Computing & IT
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Worked in Paris for Pixmania and Easyvoyage
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Worked in Barcelona for Accenture and SEO start-up
•
Currently live in London and work with travel start-up Directflights.com while setting
up my own company
Enjoy all the good things in life! Travelling, Movies, Cooking,
DJ Hero and Cycling
http://tiny.cc/kkbvg
http://tiny.cc/7vrtk
My RHUL
Aboutexperience
Me
•
Reasons for choosing RHUL (or any other university):
Reputation - Teaching quality - Course content - Campus life International scope - Resources available - Cost
•
My choice of (Msc) International Management
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How was Royal Holloway helpful? Better understanding of organisations
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Favourite subjects? Advertising and Business Ethics
•
Friends
Affiliate
Marketing
About
Me
•
Is a subset of Internet Marketing, a.k.a. Performance Marketing
•
What is it about? Driving sales through third parties (I place your banner on my site
and you pay me)
•
Anything from mobile phones, holidays, dating, adult, finance, gaming, to retail
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Different models: CPC, CPA, CPL Also CPM
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Affiliates (Publishers), Advertisers (Merchants) and Networks
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Agencies and technology solution providers
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Other areas to consider within Internet Marketing: Web Design and Creative,
SEM (SEO), Display advertising (Behavioural re-targeting - Criteo), E-mail Marketing,
Social Media, Mobile, Brand strategy consultancy, Online Reputation Management
(tripadvisor example)
Who Is Using
Affiliate
About
Me Marketing?
My DayAbout
To Day
MeTasks
Is InternetAbout
Marketing
Me For You?
• Don’t worry if you don’t know what to do, but do know what you don’t want to do
• There are no right or wrong profiles. If you have the right skills, employers
generally just want someone who can do the job well and quickly
• Understand that as a recent graduate you are more likely to start at the bottom of
the ladder
• Technology is changing rapidly, this means opportunity
• Money is not as good as banking, but the job is
much more satisfying!
• The more IT literate, the better
• Transferrable skills
27/02/12
Job Hunting
About MeTips
•
Use the Careers Service at Royal Holloway, you will miss it when you’re gone!
•
Read Marketing Week, NMA,
Brand Republic + other specialised
media in the country of interest
(AdAge in the USA, Stratégies in France, etc)
•
Ensure your cv and cover letter are
tailored to the industry sector
•
Work your network
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Use technology - Especially Linkedin and increasingly Twitter, but also visualCV.com
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Stay positive!
Want To
Become
About
Me Rich?
There are ONLY seven ways to get rich:
1.
2.
3.
4.
5.
6.
7.
Inherit it
Marry it
Invest for it
Get lucky, the lottery or win it
Work for a company
Break the law: Steal, deal or con
Entrepreneur/Work for yourself
The best way to become wealthy – honestly, ethically, legally
and morally – is number 7.
BE AN ENTREPRENEUR AND WORK FOR
YOURSELF!
Source: Get Rich Click! By Marc Ostrofsky
Useful Sources
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What Colour Is Your Parachute? By Richard Nelson Bolles
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Great Answers to Tough Interview Questions by Martin J Yate
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The 7 Habits of Highly Effective People by Stephen R. Covey
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How to Get Into Marketing & PR by Annie Gurton
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How To Get Into Advertising by Andrea Neidle
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www.prospects.ac.uk and www.milkround.com for Graduate jobs
and Internships
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www.affiliates4u.com for Performance Marketing
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Thank You for Smoking – The best persuasion movie ever!
•
Mad Men – Season 5 starting very soon.
शुक्रिया
merci
‫شكرا‬
감사합니다
hvala
ขอขอบคุณคุณdziękuję
diolch
danke
спасибо
mulţumesc
ありがとう
‫תודה‬
Thank You
tack
grazie
teşekkür ederim
kiitos
‫آپ کا شکریہ‬
cảm
ơn
bạn
gracias
köszönöm dank u wel
obrigado 謝謝
salamat σας ευχαριστώ
27/02/12