Transcript Affiliate on forexx

Affiliate marketing:
The marketing of XXI century
• Promote, what you like!
Bermuda triangle of affiliate
marketing
1. Partner/affiliate
2. Affiliate program
3. Affiliate manage of merchant
Company
Triangle
Customer
Successful affiliate
• Promote , what you really like!
• Affiliate program is not money for doing nothing!
• Choose your channel(s) of the affiliate marketing!
Affiliate Web-site
• Learn HTML and СMS
• His majesty – the content!
- Be interesting for your customer;
- Be useful;
- Publish the real testimonials of the customers
- FAQ • Be available for you customer/ “Contact us” page
- «4 out of 5 consumers prefer e-mail to registration form»
Geno Prussakov
• The click to the page of the Company should be VISIBLE
• Don’t forget to put cookies!
Be a leader for your client!
«Leadership is the lifting of a man’s vision to higher sights, the
raising of a man’s performance to a higher standard, the
building of a man’s personality beyond its normal limitations»
Peter Drucker
• Expert leader
• Charismatic leader
• Democratic leader
Be a real partner for company
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Be polite no matter how difficult it is!
Give your suggestions!
The problems of the company are problems of affiliate!
Be honest and demand honesty from the company!
Invest in education!
• Forex
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Be a trade expert
Make good expert advisor or robot
• Internet marketing
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Affiliate marketing
SEO/SEM
SMM
Viral marketing
Banner advertisements
Choosing an affiliate program on
Forex
• Affiliate commissions:
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How big;
Bonus criteria;
• Do your clients like the company and the
product?
• Duration: CPA VS revshare;
• 2-tier programs;
• Cookie duration;
• Reports;
• Payment conditions
The affiliate agreement
• RTFM – read the f…ing manual!
• If the broker acts in accordance with
agreement he is always right!
• Where shall I pay an attention:
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The rights and obligations
Payment conditions
Promo-materials
• Banners
• Informers
• Landing pages
Affiliate manager
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There should be one manager;
He should be an expert and a good consultant;
He should be as available as possible;
Should not be faceless;
Affiliate manager (2)
• Should treat you like a real business partner;
• Should have some understanding on the
nature of your business;
• Should be honest with you;
• Should be your advocate in the company
How it works with Instaforex
• Commission structure:
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Revshare
Highest basic commission on the market (1,5 pips)
• 2-tier program?
• Cookie duration is 6 months
• The commission is paid during a period of 1
minute to 24 hours
• No limitations on payment
How it works with Instaforex(2)
• Transparent partnership agreement placed on
the website
https://secure.instaforex.com/partnershipagreement.aspxHu
• Huge choice of promo materials:
banners,informers, landing pages
http://partners.instaforex.com/ru/instaforex_pr
omotional_materials.php
Further reading
• A Practical Guide to Affiliate Marketing: Quick
Reference for Affiliate Managers & Merchants, Geno
Prussakov, AM Navigator LL, 2007
• Online Shopping Through Consumers' Eyes: A Study
of Online Users' Responses to 107 Questions, Geno
Prussakov, AM Navigator LL, 2008
• Internet Marketing from the Real Experts, Morgan
James Publishing, 2010
• The New Rules of Marketing and PR, David Meerman
Scott, John Wiley and Sons, 2010
Q&A
Have not decided yet? Ask me later:
[email protected]