Transcript VeriSign Interactive Application Services

Affiliate Marketing Overview & Committee Kick-Off
January 13, 2008
Rob Kramer VeriSign
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What Is Affiliate Marketing?
Affiliate marketing is an Internet-based marketing practice in which
a business rewards one or more affiliates for each visitor or
customer brought about by the affiliate's marketing efforts.
Marketing methods employed by affiliate marketers include search
engine optimization, paid search engine marketing, e-mail
marketing and display advertising.
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How Affiliate Marketing Relates to Mobile
+ Affiliate marketing on the Internet began in the mid 1990s
+ Initially, most common compensation method was cost per click
+ Now, majority of affiliate marketers follow the revenue share or cost per lead
model
+ Currently Affiliate Marketing accounts for and estimated 75% of Off Deck lead
generation for mobile content.
Online Affiliate Marketing
Spending (in billion $)
Market Size
$5.0
Effective ROI*
CAGR = 12%
$4.0
$3.3
$3.0
$2.0
$2.1
$1.0
$0.0
2008
Source: Jupiter Research
2012
Source: eMarketer
*Affiliate Marketers can also use the various online advertising tactics listed to drive traffic to the jump pages
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Affiliate Marketing Committee
•
The Affiliate Marketing Committee is being established to educate the industry
as well as create guidelines and best practices for Affiliate Marketing as it
relates to Mobile.
•
The initial priority will be to create a cross-carrier guideline for affiliate jump
pages, at the request of the US Consumer Best Practices Committee. In an
effort to grow the space by providing further clarity to the affiliate space, the
committee will then work to establish educational materials to define “affiliate
marketing” as well as develop broader best practice guidelines for affiliate
marketers in the United States.
•
The Committee will also monitor and discuss changes in the regulatory
environment as it relates to mobile affiliate marketer networks.
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Your Participation is Welcome
Affiliate Marketing Committee Co-Chairs:
Rob Kramer
Email: [email protected]
Phone: 617-673-2471
Brad Blanken
Email: [email protected]
Phone: 813-777-5960
MMA Committee Contact:
John Manganilla
Email: [email protected]
Phone: 303-381-3964
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