Transcript How to biz: Online Marketing

How to biz: Online
Marketing
Learn and start an online
marketing business
Copyright: 2013 Eugen Grathwohl
Preliminary remarks
I currently live in the Philippines and again
and again I am asked for a job and/or how
to make money (online).
This training is not a recipe - you need to
adjust it to your needs and the specifics!
The Internet is still changing often, which
also means you need to learn what is new
and apply it!
If some things are obvious for you, bear with me - not for all in my audience. If
you think there is a mistake or a better way to explain or if you have
questions, feel free to mail me at Oigen Grathwohl
What to expect?
The goal of this course is to enable you to
learn
● some basic techniques about Internet
marketing
● where to find information
● how to stay up to date
● how to serve your customers
● how to start and
● how to run an online Business
What is the most important
single thing you need?
The right
attitude !!
What is the right attitude?
An attitude often is not just one thing but a
combination of qualities! Here you need:
●
●
●
●
●
a willingness to learn (this training at least)
a goal
a product (we offer you)
a business plan (we help you)
NOT to give up
How can you make money
Online?
1. Buy and sell (ebay, Ayos dito…)
2. Write a program (apps) and sell it
3. Write an ebook and sell it
4. Tutoring (find customers)
5. Marketing = find customer or/and sell it
6. Customer service
7. Cam girl (find customers)
8. Affiliate marketing
9. Offer a service/a product people want/need
10. your idea! (find customers)
Help
This training is a form of help, it is is free
and will stay free!
If YOU have a question, the chance is that
the answer is somewhere in the Internet!
The first step in finding it, is asking a search
engine like google!
If the program is on your Computer,
pressing “F1” is the first call for help!
If you have a problem don’t close your eyes
and feel helpless! Look at the screen There might be a hint! Or a “Help”-button
Graphically it looks like this:
In each business there is
A product
People who
WANT to buy
A marketeer
(you?)
People who do
not buy
People who
do not know
Bigger arrow means
more effort!
Explanation
If there is a product (or service) for sale
it needs people to buy or the business is not
doing good.
If few people sell what many people want the customer will find you and it is good
business
If a lot of people sell what few people want
(or can afford) - business is hard and YOU
need to find buyers! (seller market)
Methods in a Seller market
(many sellers - fewer buyers)
Online
Banner
Landing pages
Email
Newsletter
Affiliate marketing
Listbuilding
Blog
Media 2
YouTube
fb
g+
twitter
hubspot
….
Viral (online word of mouth)
Offline
Sales window
Ads in newspapers
Fliers
subscriptions
Sales Agents
rebates
wom (word of mouth)
Affiliate marketing basically uses all the other techniques.
Warning:
Of you search and find an offer too good to
be true and they charge you to start
(normally about 50$) be more than careful,
most likely it is a fraud.
Most honest things in the Internet you can
start without payment up front!
Next step(s)
We will introduce you to the following topics:
Facebook
Web site
Google+
Landing page
Twitter
HTML5
others
Mobile Internet
Listbuilding
SMS-marketing
email marketing
Video marketing
Blogging
Autoresponder
Article marketing
Online ads
eBooks
Managing a business
Thanks for following us so far
For hints and suggestions kindly use
this email [email protected]
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