Transcript Niche Social Media Marketing - Watermelon Mountain Web Marketing

Op.Cit Bookstore
November 13, 2013
Jan Zimmerman, Author
Web Marketing for Dummies
Social Media Marketing All-in-One for Dummies
Watermelon Mountain Web Marketing
[email protected] 505-344-4230
© 2013 Watermelon Mountain Web Marketing
1
 Optimizing
search terms for local
markets
 Optimizing PPC ads for local audiences
 Getting your business on search maps
 Importance of mobile search results
 Taking advantage of local business
directories and review sites
 Using local events calendars
 Using specialized local social media
2
2
Targeted SEO
SEO Points to Remember
 Right
click to View Source to see your
keywords
 Will get higher ranking in search
engine results if you use a phrase with
a location instead of separate terms
 Search engines look at relevance,
inbound links, social media presence
 Personalized search can become
troublesome for marketing
 Add location to <alt> tags and file
names
 Include
your location in all social
media profiles
 Include your location in keywords
for title and description on images
on Pinterest and Flickr
Localized Facebook Page
 People
who look at ads are already
shopping
 Can save money by localizing ads
(same process applies for Yahoo/Bing)
 Don’t need to run ads 24/7
 Use ads to drive traffic to your store
and to your site
7
Targeting Play Per Click Ads
8
Localizing Promoted Tweets
© 2013 Watermelon Mountain Web Marketing
9
Localized LinkedIn Ads
© 2013 Watermelon Mountain Web Marketing
10
They are FREE!
 They can include offers and ad
content, not
 just location
 They are easy for users to understand
 Google ties multiple functions into
maps
 They are used for mobile search

GooglePlus
www.google.com/+/business
Yahoo! Local
http://smallbusiness.yahoo.com/local-listings/
Bing Local
https://www.bingplaces.com/
Mapquest Local Business Center
https://listings.mapquest.com/pl/mapquestclaims/preview.html
 Optimize
your mobile site rather than
automatically reformatting to small
screen
 Technical performance affects ranking
 Use good SEO especially for title &
page description tags
 Test and support all links from digital
newsletters and other social media
Mobile Marketing Search
is Critical
Mobile Marketing Search
 Business
Directory & Recommendation
Sites
 Local Events Calendars
 Social Group Buying Sites
 Location-Based Social Networks
Local Business Directories: Merchant
Circle
www.merchantcircle.com/corporate/landing/signup.html
Local Business Directories:
Citysearch
www.citysearch.com/members/start?refers=engage
Social Review & Recommendation:
Yelp
https://biz.yelp.com
22
Social Review & Recommendation:
TripAdvisor
www.tripadvisor.com/Owners-t2
www.tripadvisor.com/BusinessListings
Local Events Calendars:
KUNM Events Calendar
www.publicbroadcasting.net/kunm/events.eventsmain?action=submitEvent
 Be
very careful about pricing and
number of offers
 Try to negotiate for a better percentage
(usually only getting 25%)
25
Social Group Buying Sites:
Groupon
www.grouponworks.com/get-featured
Daily Deal Sites
http://contest.kob.com/engine/Splash.aspx?contestid=56
245&GroupMode=1242018
Foursquare
https://foursquare.com/business
Meetups
https://secure.meetup.com/register
Resources
Jan Zimmerman
Watermelon Mountain Web Marketing
[email protected]
(505) 344-4230
watermelonweb.com/marketingresources.htm
© 2013 Watermelon Mountain Web Marketing
30