Transcript Presentation Slides

Building Community Online, Part 1:
Catch the MySpace/Web 2.0 Wave
Micah Orloff
April 17, 2008
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Online Social Networking
• Overview
• Why should we care?
• Uses in Higher Ed
• Challenges/Concerns
• Uses within @ONE
What is a Social Network?
• Social structure made of nodes (people, orgs)
tied (linked) by common interests, values,
activities, friends, organizations
ties
Social Network Media:
Traditional
phone
E-mail
Physical
Discussion
Boards
Limited Built-in Mechanisms
Social Network Media:
As Related to Web 2.0
• Debate on definition – Web 2.0 refers to the
improvements of the way the web is use
• Key principles of web 2.0 applications:
• Web as a platform
• Collaborative/participatory nature
• Ease of learning curve by end-users
Blogs
Folksonomies
RSS
Video
Virtual/Online
Communities
Social Network Media:
As Related to Web 2.0
• Fusion of words: web log
Blogs
• Uses
• Commentary
• Deliver news
• Personal diaries
• Interactive through commenting
• Approx. 113 million blogs†
† Source: http://www.technorati.com, April 2008
Social Network Media:
As Related to Web 2.0
Wisdom of the Crowds
Folksonomies
• Fusion of Folk + Taxonomy
(indexing system of the people)
• Tags – keywords
• Characteristics
• Non-binary
• Non-hierarchical – tag cloud
Image Source: http://elearning.surf.nl/docs/e-learning/bierens_web20.jpg
Social Network Media:
As Related to Web 2.0
• Real Simple Syndicate
• Pulls data from web
RSS
News
News
Blogs
Blogs
Investments
Investments
Traditional
RSS
Social Network Media:
As Related to Web 2.0
• Video sharing – upload personal video
to web
• Allows interactive commentary,
consumer rating systems
Video
• Highly popular due to free access,
ease of learning curve
Social Network Media:
As Related to Web 2.0
• Internet- based social networks
• Motivations
Virtual/Online Communities
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Anticipated reciprocity
Increased recognition
Sense of efficacy †
Sense of community ‡
• Examples
• Wikipedia
• Slashdot
• Chocolatelabs.com
†
Kollock, P. 1999. "The Economies of Online Cooperation: Gifts and Public Goods in Cyberspace," in Communities in Cyberspace.
‡
Smith, M. "Voices from the WELL: The Logic of the Virtual Commons" UCLA Department of Sociology.
Social Network Media:
As a Web 2.0 Service
Blogs
Folksonomies
RSS
Video
Social Networking Services
Virtual/Online
Communities
Why Should We Care?
• Social networking services are growing rapidly
• Myspace – 200 million users, 230,000 registrations/day
• Facebook – grew 89% over last year†, 60th to 7th most viewed‡
• Prospective students receptive to these technologies
• 2006 Study (n=1000) college-bound juniors
– 89% have created or would create a college web-site profile
– 63% would read a blog posted by a faculty member
• 2006 Pew/Internet Study (n=935) ages 12-17
– 55% have profiles, 55% have used social networking sites
– 48% visit daily, 26% once a day, 22% multiple times/day
† Source: http://www.comscore.com/press/release.asp?press=1519, September 2007
‡ Source: http://www.alexa.com/data/details/traffic_details?q=facebook&url=http://www.facebook.com/
Source: http://www.pewinternet.org/pdfs/PIP_SNS_Data_Memo_Jan_2007.pdf
Uses in Higher Education
• Marketing
• Teaching and Learning
• Fostering Community
Uses in Higher Education:
Marketing
• Institutional-level
• Mars Hill College (N.C) uses Myspace, Facebook to recruit
• MiraCosta (Oceanside, CA)
• Program-level
• Univ. of Florida used Facebook to promote new grad
programs to undergrads
• Department Course-level
• Advertise course offering through sites, survey registrants
Viral Marketing
Uses in Higher Education:
Teaching and Learning
• History profiles/groups: example Napoleon Bonaparte
• Univ. of Edinburgh has developed a Web 2.0 strategic plan
• Social tagging/bookmarking services
– Use blogs/RSS feed rather than traditional e-delivery means
– Create collaborative reading lists
– Information resource base for projects
• Courses
• Standford offers Create Engaging Web Applications Using
Metrics and Learning on Facebook – 80 students 20 Mil Installs
• Rochester Institute of Technology - Social Computing
• Personal Web 2.0 Application: Job Listings
Social Networking:
Challenges/Concerns
• Commercial options are not a
public service
• Information Security Risks
• Digital Copyright
infringement
• Acceptable Use Policies
• Negative effects on student
performance
Social Networking:
Challenges/Concerns
• Technology adoption cycle
• Lack of integration with
existing tools
• Learners changing
expectations
• Institutional change on
technology commitments
Source: McGee, P. & Diaz, V. Wikis and Podcasts and Blogs! Oh, My! Educause Review.
http://www.educause.edu/apps/er/erm07/erm0751.asp?bhcp=1, September 2007
Social Networking:
@ONE Plans
• Use social networking service in an effort to form
Communities of Interests (CoIs)
• Incorporate other Web 2.0 technologies including blogs,
RSS, Wiki, photo/video
• Outcomes:
• Foster community among CCC Faculty and Staff
• Enhanced professional development
• Enhanced teaching and learning
Additional Resources
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Social Networking in Plain English
Wikis in Plain English
Social Bookmarking in Plain English
RSS in Plain English
Howard Rheingold’s Participatory Media Literacy Wiki
Study on SNS Users – by Eszter Hargittai
The Machine is Us/ing Us.
Upcoming/Archived Seminars
Building Community Online Part 2:
Blogging for Fun and Learning
Building Community Online Part 3:
Wikis for Collaborative Knowledge
For upcoming desktop seminars and links to recently
archived seminars, check the @ONE Web site at:
http://www.cccone.org/seminars/index.php
Q&A
Evaluation Survey Link
http://tinyurl.com/22jxo4
Thanks for Attending
For information on @ONE’s trainings go to:
http://www.cccone.org/index.php