Transcript cncs_web20 - National Service Inclusion Project

Discovering Web 2.0
and Social Media
Jeff Coburn, NSIP – Senior Web Specialist
What is Web 2.0?
Have you bought anything on Amazon
in the last 5 years?
Have you searched for something on Google?
Have you looked something up on Wikipedia?
Have you watched a video on YouTube?
Have you ever read (or left a comment)
on a blog?
What is Web 2.0?
Web 2.0 is a way of thinking about how
knowledge is created, shared, managed,
and leveraged using technology.
Web 2.0 is NOT a particular look, feel, or
design – nor is it limited to just the Internet.
Web 1.0 vs. Web 2.0
Web 1.0 was about reading
Web 2.0 is about writing
Web 1.0 was about owning
Web 2.0 is about sharing
Web 1.0 was about companies
Web 2.0 is about communities
Web 1.0 was about home pages
Web 2.0 is about blogs
Web 1.0 was about portals
Web 2.0 is about RSS and syndication
Web 1.0 was about taxonomy
Web 2.0 is about “tags” and folksonomy
Web 1.0 was about Netscape
Web 2.0 is about Google
Web 1.0 was about wires
Web 2.0 is about wireless
Web 1.0 was about dialup
Web 2.0 is about broadband
Adapted from http://www.joedrumgoole.com
Why Now?
• Better access to technology for the average user –
higher speed Internet connections, faster computers,
better cell phones, etc
• Millennials are known as “digital natives,” having lived
with the internet all of their lives.
• Young people are beginning to expect and demand
their employers and others to use online media to
recruit, communicate, engage, and manage
knowledge.
• Those who use technology will outlast those who
don’t.
Web 2.0 Examples
Blogs
Social Networking
Wikis
RSS Feeds
Podcasts / Vodcasts
Web 2.0 Examples
Blogs
A blog is a website with
regular entries of
commentary, description of
events, and other material of
personal interest to the
creator.
• Easy to use –
no experience necessary
• Ability for readers to
leave comments
• Ability to create articles or
postings from anywhere
there is a connection to
the Internet
Web 2.0 Examples
Social Networking
A social networking service
uses software to build
online communities for
people who share interests
and activities or are
interested in exploring the
activities of others.
• Easy to use –
no experience
necessary
• Used both
professionally and
personally
• Focus on connecting
individuals, causes, etc.
Web 2.0 Examples
Wikis
A wiki is a collection of web
pages designed to enable
anyone who accesses it to
contribute or modify content.
• easy to learn and use
• used to create collaborative
websites and to power
community websites
• provide affordable and
effective intranets and for
knowledge management
Web 2.0 Examples
RSS Feeds
RSS (Really Simply
Syndication or Rich Site
Summary) is an easy way to
keep up with your favorite
news and information or
share your own information.
• Uses XML instead of
HTML to display content
• Requires an RSS / XML
reader to view in raw
format
• Easily add a feed to
blogs, social networking
sites, and news readers
Web 2.0 Examples
RSS Feeds
Web 2.0 Examples
Podcasts / Vodcasts
Podcasts and vodcasts are
audio and video broadcasts
- digital media files
distributed over the Internet
and listed to, or viewed on,
a portable music player or
personal computer.
• Users can “subscribe” to
content and have it
delivered automatically.
• On sites like YouTube,
viewers can rate, share,
and comment on
videos. They can also
place the video on their
own blog or website.
Why does it matter?
Web 2.0 and social media technologies are about
connecting people information and each other so
they can better create and collaborate.
This user-driven form of community development
is becoming an essential driver of civic
engagement, volunteering, and service.
Why does it matter?
We need to be in touch with how our constituents
interact and communicate both with us and
each other.
Web 2.0 and social media technologies will help
strengthen and enhance traditional
communication and recruitment strategies.
What am I missing out on?
Viral nature of Web 2.0 and
social media technologies
Improved customer service
Increased storytelling
Questions?
Thanks for coming!