Transcript Lecture_2

Khamitov Alim Nadimovich
[email protected]
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‘We lived on farms. We lived in cities. And
now we live on the Internet,” says Facebook
founder Mark Zuckerberg
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Technological Determinism (theory)
Technical Evolution (Doug Engelbart)
Web 2.0 (Technical communication)
Social networks phenomena
Blogs (www.piazza.com)
Homework
 Primitive instruments ( like stones and sticks)
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Cattle farming, agriculture
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Preindustrial age
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Industrial Age (Electricity)
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Information Age (Google)
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Age of customer (Facebook)
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Canadian philosopher of communication
theory
World = Village
So what is media
technology?
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Information services
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Instruments of mass communication
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Mass Media
 Media technology shapes how we as
individuals in a society think, feel,
act, and how are society operates as
we move from one technological age
to another [Marshall Mcluhan, 1962]
 You have no free will. Do you agree?
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American inventor, and an early computer
and internet pioneer
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When we are born, we are born into a
particular technical system, and we take it on
as our own; it shapes us as a species.
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Technological change moves faster than
human societies; we are constantly playing
catch-up
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You blocked me on Facebook, and now you
are going to die
It’s in DNA of world culture
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Easy Communication
Business (free-of-charge)
Political groups (Prohorov  mln friends)
Political actions (rallies 
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What do you think how the Social networks
will change?
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Personalization
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Web 2.0 = Semantic Web (focus on content)
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Seeks to leverage the internet to deliver
service
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User expectations are changing faster than we are
Blogs
Handhelds
Podcasts
User-generated content
Virtual Worlds
Geospatial positioning
 Publishing to the web;
 Users surf and “read stuff” (if they can find it)
web 1.0 sites: STC website, AirCheck, IUPUI, Yahoo!, NBC, Time
 Content is published to websites;
 Writers create content to fill these
virtual places
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Users inefficiently search the “visible web”;
Search fails to meet goal: finding
information
 Brings service to the web;
 Helps users “do stuff”
 Improve access, management, and
reuse of digital content
 an XML standard; provides
structure and semantic value
to content
without style,
RSS feeds provide a
less-than-desirable
user experience
with style,
RSS feeds
provide a positive
user experience
 Extends the reach of content;
 Users reuse content in unlimited
ways
 Publish: write it once and let go of
control
 Subscribe: how, when, and where
users want it
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Looking at content from all angles helps us
make meaning of content; new technologies
make content accessible in meaningful ways
Two new blogs are created
every second of every day
 Online office applications are
exploding in popularity
 Open standards and ease of use
drive adoption
 Offline access now available
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Web-based collaboration tools that support
user-generated content
Users can consume, create, correct, corrupt,
and cut content
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New audiences can find your content;
Syndication is increasingly popular option
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Users are creating their own documentation
whether you want them to or not
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Network effects
Users share with one another in uncensored
online communities
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Web 2.0 makes finding relevant content easy;
enhanced findability combined with
personalized recommendations improve
relevance
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Provides customized music recommendations
through streaming internet radio
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No more guessing what website users like;
watch them use your site and make changes
based on real user experiences
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Helps you remember what you don’t want to
forget; audio in, text out
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www.piazza.com
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Argument (Thesis)
Link to external resource
Contrargument
Conclusion
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